---
title: "Trend — macleans toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/macleans-toothpaste/trend"
last_updated: "2026-07-31T22:47:39.691Z"
locale: en
meta:
  description: "Niche score 38/100 · £52K/yr market · 23K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £52K/yr market · 23K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — macleans toothpaste - Flapen"
---

# **macleans toothpaste**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 100Competition 7Returns 100Price range 0Avg price 25Brand share 0Review moat 98Quality gap 60

**Conversion**

**Incredible****25.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****44.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£8.84**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£52K**

£52K/yr · 23K searches

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.39–£14.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")