---
title: "Macleans Toothpaste — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/macleans-toothpaste"
last_updated: "2026-07-31T17:10:32.842Z"
locale: en
meta:
description: "Niche score 38/100 · £52K/yr market · 23K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £52K/yr market · 23K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macleans Toothpaste — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **macleans toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 21Conversion 100Competition 7Returns 100Price range 0Avg price 25Brand share 0Review moat 98Quality gap 60
**Conversion**
**Incredible****25.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****44.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£52K**
£52K/yr · 23K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.39–£14.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, macleans toothpaste is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macleans toothpaste market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£44K–£53K**
- units × avg price
- **Conversion rate**
- **25.4%**
- **Avg BSR**
- **#890**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **13%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Macleans45% - AA Merchant18% - XENEVO18% - Generic16% - zaizah2%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — -7.7% search growth over the last 90 days.
600400 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/macleans-toothpaste/trend)
## **Top macleans toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£23K60%£31K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Macleans Freshmint Toothpaste Tube (100ml) - Pack of 6**Macleans**£8.64**4.6★122 rev](https://www.amazon.co.uk/dp/B0122ZKCW6) [2**3 X Macleans Freshmint Toothpaste 100ml - Antibacterial Formula Multipack - Mint Flavor for Optimal Oral Care**AA Merchant**£6.88**4.6★119 rev](https://www.amazon.co.uk/dp/B0CS3RY97J) [3**Priceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal**Generic**£14.10**4.5★18 rev](https://www.amazon.co.uk/dp/B0G64ZJP12) [4**Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting**XENEVO**£8.40**4.7★30 rev](https://www.amazon.co.uk/dp/B0FF9YFHSZ) [5**Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection**XENEVO**£8.58**4.4★19 rev](https://www.amazon.co.uk/dp/B0DT454LJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Priceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal**Generic**£14.10**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G64ZJP12) [**Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste**Generic**£14.82**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLK1NDY) [**Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting**XENEVO**£8.40**30 rev1y ago](https://www.amazon.co.uk/dp/B0FF9YFHSZ) [**Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection**XENEVO**£8.58**19 rev1y ago](https://www.amazon.co.uk/dp/B0DT454LJP) [**Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection**zaizah**£5.95**6 rev1y ago](https://www.amazon.co.uk/dp/B0FV8YSR35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Priceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal**Generic**£14.10**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0G64ZJP12) [**Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste**Generic**£14.82**3.7★**▲ 65%**](https://www.amazon.co.uk/dp/B0FSLK1NDY) [**Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting**XENEVO**£8.40**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B0FF9YFHSZ) [**Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection**zaizah**£5.95**4.8★**▲ 12%**](https://www.amazon.co.uk/dp/B0FV8YSR35) [**Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection**XENEVO**£8.58**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0DT454LJP)
**~~View all trending →~~**
## **What buyers say about macleans toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**23%
*“Good toothpaste clean teeth & fresh breath”*
**Value For Money**22%
*“Great deal”*
**Quality-Overall**22%
*“Excellent Product”*
**Tooth Brightening**12%
*“Teeth feel good after using”*
**Advertised Vs Actual Product**9%
*“As described”*
**Durability**4%
*“They are very valid for money and very good and they will last me a while so I dont have to keep buying more in the shops”*
**Cleansing**2%
*“Cleans teeth as it should”*
**Ease Of Cleaning**2%
*“Cleans teeth as it should”*
### **What buyers complain about **
**Comfort-Overall**20%
*“Uncomfortable and impossible to return”*
**Color**15%
*“Not blue”*
**Tooth Brightening**10%
*“NOT white and shine”*
**Oral Hygiene**10%
*“It's toothpaste - not as good as the old stuff”*
**Quality-Overall**10%
*“It's toothpaste - not as good as the old stuff”*
**Texture/Consistency-Overall**10%
*“The texture is also different”*
**Taste-Overall**5%
*“it's barely mint taste at all”*
### **Top return reasons **
**Ingredients-Overall**33%
**Taste-Overall**22%
**Value For Money**17%
**Functionality-Overall**8%
**Quality-Overall**8%
**Color**6%
**Adhesion/Stickiness**6%
## **Common questions**
- **Is macleans toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the macleans toothpaste niche?**
- 5 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in macleans toothpaste?**
- Top complaints mined from reviews: Comfort-Overall, Color, Tooth Brightening. The return rate is 0.1%.
- **When does demand for macleans toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the macleans toothpaste niche?**
- Listings span £3.39–£14.82; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.
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