---
title: "Livivo Electric Blanket — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/livivo-electric-blanket"
last_updated: "2026-07-31T12:32:18.124Z"
locale: en
meta:
description: "Niche score 40/100 · £0/yr market · 43K searches/yr · £38.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £0/yr market · 43K searches/yr · £38.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Livivo Electric Blanket — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **livivo electric blanket**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 51Returns 98Price range 95Avg price 95Brand share 14Review moat 71Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£38.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£23.31–£68.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****672.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£0**
£0/yr · 43K searches
**Growth**
**Bad****-80.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, livivo electric blanket is a £0/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **livivo electric blanket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£38K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **69%**
- **Out of stock**
- **28.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**2%**
- Silentnight33% - Slumberdown32% - CURECURE14% - Dreamland10% - Uplayteck5% - Keenstone3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -80.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonDecMarAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 37.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/livivo-electric-blanket/trend)
## **Top livivo electric blanket search terms**
- **heated throw silent night**5K/yr-65.7%2.2% conv. - **faux fur electric heated throw blanket**10K/yr-83.3%0.8% conv. - **slumberdown heated throw**5K/yr-85.5%4.0% conv. - **heated fur throw**7K/yr-74.6%0.5% conv. - **silent night heated throw blanket**4K/yr-59.0%2.3% conv. - **faux fur heated throw**8K/yr-87.2%0.0% conv. - **silent night luxury heated throw**5K/yr-83.4%1.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/livivo-electric-blanket/search-terms)
## **Top livivo electric blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£010%£015%£020%£0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal**Silentnight**£39.21**4.4★510 rev](https://www.amazon.co.uk/dp/B0DGM1QQFM) [2**Slumberdown Warm Heated Throw Blanket (130x160cm) - Luxury Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Pistachio**Slumberdown**£29.54**3.9★204 rev](https://www.amazon.co.uk/dp/B0BH3LFGVC) [3**Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum**Slumberdown**£23.31**4.0★798 rev](https://www.amazon.co.uk/dp/B0BGSG6XKW) [4**Slumberdown Luxury Heated Throw Blanket (130x160cm) - Reversible Sherpa & Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Grey**Slumberdown**£24.99**3.9★204 rev](https://www.amazon.co.uk/dp/B0CFM74WKD) [5**Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry**Silentnight**£40.90**4.4★510 rev](https://www.amazon.co.uk/dp/B0FG3FZNJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Uplayteck Electric Heated Blanket Throw - Soft Cosy Faux Fur Bubble Electric Blankets with 6 Time Settings 8 Heating Level Fast Heating & Overheat Protection Machine Washable (59 x 79 Grey)**Uplayteck**£48.37**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VL6BG2) [**Keenstone Luxury Faux Fur Electric Heated Throw Blanket UK - 8 Heat Settings 10-Hour Timer Overheat Protection & OEKO-TEX Certified Soft Fluffy for Family Couch Bed All Seasons Home Relaxation**Keenstone**£68.47**108 rev11mo ago](https://www.amazon.co.uk/dp/B0FMS1D63V) [**LinTimes Heated Blanket Faux Fur Electric Throw Blanket with 6 Heat Settings & 10H Auto-Off Washable Heated Throw Blanket for Sofa Couch Soft Fleece Blanket 130 x 160 cm Marbled White**LinTimes**£28.52**15 rev1y ago](https://www.amazon.co.uk/dp/B0FHQCGR8W) [**Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry**Silentnight**£40.90**510 rev1y ago](https://www.amazon.co.uk/dp/B0FG3FZNJK) [**CURECURE Heated Throw Blanket Electric Extra Long 180cms Luxury Faux Fur & Fleece Electric Over Blanket for Sofa Bed Overheat Protection 4 Heat Levels 10H Auto-Off Machine Washable Grey**CURECURE**£28.89**54 rev1y ago](https://www.amazon.co.uk/dp/B0FG1GYDD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Uplayteck Electric Heated Blanket Throw - Soft Cosy Faux Fur Bubble Electric Blankets with 6 Time Settings 8 Heating Level Fast Heating & Overheat Protection Machine Washable (59 x 79 Grey)**Uplayteck**£48.37**4.2★**▲ 485%**](https://www.amazon.co.uk/dp/B0G4VL6BG2) [**Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum**Slumberdown**£23.31**4.0★**▲ 444%**](https://www.amazon.co.uk/dp/B0BGSG6XKW) [**Slumberdown Luxury Heated Throw Blanket (130x160cm) - Reversible Sherpa & Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Grey**Slumberdown**£24.99**3.9★**▲ 422%**](https://www.amazon.co.uk/dp/B0CFM74WKD) [**Keenstone Luxury Faux Fur Electric Heated Throw Blanket UK - 8 Heat Settings 10-Hour Timer Overheat Protection & OEKO-TEX Certified Soft Fluffy for Family Couch Bed All Seasons Home Relaxation**Keenstone**£68.47**4.2★**▲ 111%**](https://www.amazon.co.uk/dp/B0FMS1D63V) [**Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal**Silentnight**£39.21**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B0DGM1QQFM)
**~~View all trending →~~**
## **What buyers say about livivo electric blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**28%
*“Keeps me warm”*
**Quality-Overall**12%
*“Excellent quality”*
**Value For Money**8%
*“Good value for money”*
**Soft Feel**8%
*“The material feels soft”*
**Comfort-Overall**7%
*“Comfortable”*
**Heating**6%
*“now heats really well”*
**Advertised Vs Actual Product**5%
*“Just as it says”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**2%
*“good size”*
**Color**2%
*“lovely colour”*
### **What buyers complain about **
**Heating**20%
*“Heating stopped working”*
**Durability**15%
*“Broke quickly”*
**Warmth**6%
*“By itself it would certainly not be enough to keep me warm”*
**Thickness**6%
*“This is not very thick”*
**Quality-Overall**6%
*“Not good quality”*
**Functionality-Overall**5%
*“Unfortunately now it will not power on at all”*
**Size-Overall**5%
*“Super extra large blanket”*
**Value For Money**3%
*“They are expensive”*
**Weight Heavy**3%
*“Heavier than Expected”*
**Temperature Control**2%
*“Throw temperature after 30 mins is barely tepid even when set on highest setting”*
### **Top return reasons **
**Heating**35%
**Functionality-Overall**15%
**Defective Material/Parts**10%
**Warmth**9%
**Durability**6%
**Size-Overall**3%
**Color**3%
**Quality-Overall**3%
**Thin**2%
**Temperature Control**1%
## **Common questions**
- **Is livivo electric blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the livivo electric blanket niche?**
- 7 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in livivo electric blanket?**
- Top complaints mined from reviews: Heating, Durability, Warmth. The return rate is 0.5%.
- **When does demand for livivo electric blanket peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 37.6× the quietest.
- **What does it cost to enter the livivo electric blanket niche?**
- Listings span £23.31–£68.47; the average listing price is £38.00 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.
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