---
title: "Lavender Essential Oils — £667K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/lavender-essential-oils"
last_updated: "2026-07-31T17:13:42.889Z"
locale: en
meta:
description: "Niche score 48/100 · £667K/yr market · 544K searches/yr · £6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £667K/yr market · 544K searches/yr · £6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Essential Oils — £667K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender essential oils**
**Skip it**
Prices mostly outside the sweet spot ($3.24–$11.23) — this niche doesn't clear our bar today.
Market size 67Growth 18Conversion 99Competition 22Returns 99Price range 0Avg price 19Brand share 46Review moat 23Quality gap 50
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£667K**
£667K/yr · 544K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,707.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.24–£11.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender essential oils is a £667K/yr Amazon United Kingdom market (544K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender essential oils market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£550K–£688K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**18%**
- nikura33% - Handcraft Blends19% - freshskin beauty ltd11% - Revura9% - HIQILI6% - MAYJAM4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
13K8KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/lavender-essential-oils/trend)
## **Top lavender essential oils search terms**
- **lavender oil**265K/yr+1.4%15.2% conv. - **lavender essential oils**148K/yr-2.9%15.2% conv. - **lavender essential oil**33K/yr-6.0%11.7% conv. - **lavender oil essential oil**18K/yr-18.1%14.6% conv. - **lavender oil for skin**9K/yr+0.1%6.1% conv. - **pure lavender oil**7K/yr-46.4%13.0% conv. - **essential oil lavender**9K/yr-56.6%12.2% conv. - **lavender oil diffuser**5K/yr-51.7%6.4% conv. - **lavendar oil**5K/yr-57.5%17.5% conv. - **pure essential lavender oil**2K/yr+6.3%13.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/lavender-essential-oils/search-terms)
## **Top lavender essential oils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£67K20%£133K30%£200K40%£267K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made**nikura**£4.14**4.5★42,940 rev](https://www.amazon.co.uk/dp/B07G2PVFXH) [2**Handcraft Blends Lavender Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.31**4.7★24,043 rev](https://www.amazon.co.uk/dp/B075817VBP) [3**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**4.5★817 rev](https://www.amazon.co.uk/dp/B0DKDJNXVT) [4**Freshskin Beauty LTD | Lavender Essential Oil 10ml - 100% Pure - Lavender Oil for Sleep Aromatherapy Diffusers for Home - Vegan Friendly**freshskin beauty ltd**£3.24**4.5★11,030 rev](https://www.amazon.co.uk/dp/B00BBD1A5E) [5**HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Better Sleep**HIQILI**£6.89**4.4★3,481 rev](https://www.amazon.co.uk/dp/B0BTCYZPMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making**Pjordo**£8.39**10 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTY2D7N) [**PHATOIL Lavender Essential Oil 100ml 100% Natural & Pure Premium Graded Lavender Essential Oils for Diffusers Humidifiers Aromatherapy Skin Hair Care and Candle Soap Making**PHATOIL**£7.17**1,088 rev1y ago](https://www.amazon.co.uk/dp/B0DT17S45B) [**AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers**AVD ORGANICS**£7.33**3,947 rev1y ago](https://www.amazon.co.uk/dp/B0DN5W4PRV) [**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**817 rev1y ago](https://www.amazon.co.uk/dp/B0DKDJNXVT) [**Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy**Carno Calm**£7.48**3,445 rev2y ago](https://www.amazon.co.uk/dp/B0CQC2F5XB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making**Pjordo**£8.39**4.0★**▲ 282%**](https://www.amazon.co.uk/dp/B0GBTY2D7N) [**NPOW Pure Lavender Essential Oils for Skin - Natural Lavender Oil for Hair Bath & Aromatherapy Aroma Oils for Candle Making Pure Essential Oil for Diffuser - Promotes Sleep & Relaxation - 10ml**NPOW**£3.46**4.3★**▲ 159%**](https://www.amazon.co.uk/dp/B0BSSFVW2B) [**AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers**AVD ORGANICS**£7.33**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0DN5W4PRV) [**Naissance True Lavender Essential Oil (No. 102) 100ml - Pure Natural Cruelty Free Vegan Steam Distilled and Undiluted - Relaxing & Soothing - for Diffusers Aromatherapy & Massage Blends**Naissance**£9.31**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B01M26Q4TC) [**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B0DKDJNXVT)
**~~View all trending →~~**
## **What buyers say about lavender essential oils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Great fragrance”*
**Quality-Overall**19%
*“Best quality”*
**Value For Money**11%
*“Excellent price”*
**Advertised Vs Actual Product**5%
*“As Described by seller”*
**Sleep Quality**4%
*“Great product helps me sleep well”*
**Lubrication**2%
*“Great lavender oil”*
**Ease Of Use**1%
*“Easy to use”*
**Size-Overall**1%
*“The big size is a total win”*
**Strength**1%
*“Strong”*
**Oily/Greasy**1%
*“A very lovely oil”*
### **What buyers complain about **
**Smell**52%
*“Smells weird”*
**Strength**4%
*“but not very strong”*
**Dilute/Watery**4%
*“consistency of water”*
**Leak-Proof**4%
*“when received the bottle had leaked into the packaging with not a drop left”*
**Natural Ingredients**3%
*“Not a pure product”*
**Oily/Greasy**3%
*“it does not have oil consistency”*
**Quality-Overall**2%
*“not very nice in direct comparison”*
**Value For Money**2%
*“wont buy again because of price”*
**Size-Overall**2%
*“small”*
**Advertised Vs Actual Product**2%
*“This product is being sold as if it were a gentle, safe lavender oil, but the label tells a very different story”*
### **Top return reasons **
**Smell**52%
**Leak-Proof**13%
**Size-Overall**6%
**Advertised Vs Actual Product**3%
**Dilute/Watery**2%
**Ease Of Use**2%
**Value For Money**2%
**Strength**2%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is lavender essential oils profitable to sell on Amazon United Kingdom?**
- The niche generates £667K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lavender essential oils niche?**
- 14 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lavender essential oils?**
- Top complaints mined from reviews: Smell, Strength, Dilute/Watery. The return rate is 0.2%.
- **When does demand for lavender essential oils peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lavender essential oils niche?**
- Listings span £3.24–£11.23; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 7,708 reviews — the moat a new listing must climb.
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