---
title: "Search terms — lavender candle - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/lavender-candle/search-terms"
last_updated: "2026-07-31T17:21:49.221Z"
locale: en
meta:
  description: "Niche score 47/100 · £97K/yr market · 114K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £97K/yr market · 114K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lavender candle - Flapen"
---

# **lavender candle**

**Skip it**

Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 2Conversion 80Competition 54Returns 98Price range 28Avg price 35Brand share 56Review moat 50Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,516.62**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.19**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.09–£19.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£97K**

£97K/yr · 114K searches

**Growth**

**Bad****-45.0%**

90-day search growth — must beat 0% to launch