---
title: "Lavender Candle — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/lavender-candle"
last_updated: "2026-07-31T13:14:42.008Z"
locale: en
meta:
description: "Niche score 47/100 · £97K/yr market · 114K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £97K/yr market · 114K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Candle — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender candle**
**Skip it**
Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 2Conversion 80Competition 54Returns 98Price range 28Avg price 35Brand share 56Review moat 50Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,516.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.19**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.09–£19.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£97K**
£97K/yr · 114K searches
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lavender candle is a £97K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender candle market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£82K–£102K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**23%**
- Yankee Candle28% - CHILLFLAME22% - TRINIDa8% - BOYUJK7% - NORVENCE7% - Home Supplys6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/lavender-candle/trend)
## **Top lavender candle search terms**
- **lavender candle**61K/yr-37.5%3.7% conv. - **lavender candles**11K/yr-11.2%4.0% conv. - **lemon lavender yankee candle**10K/yr-60.3%2.6% conv. - **lavender candles scented**4K/yr-51.1%4.9% conv. - **yankee candle lemon lavender**7K/yr-65.6%2.7% conv. - **yankee candle lavender**8K/yr-74.5%5.8% conv. - **lavender candles scented strong**6K/yr-22.7%5.0% conv. - **candle lavender**3K/yr-49.0%3.7% conv. - **lavender scented candles**3K/yr-41.0%4.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/lavender-candle/search-terms)
## **Top lavender candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHILLFLAME Lavender Candle Candles Gifts for Women Sleep Scented Candles Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Purple 200g)**CHILLFLAME**£8.14**4.4★582 rev](https://www.amazon.co.uk/dp/B0DMRC4LXS) [2**Yankee Candle Scented Candle | Dried Lavender & Oak Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£15.02**4.7★15,733 rev](https://www.amazon.co.uk/dp/B07T58G2GG) [3**TRINIDa Sleep Candles Gifts for Women & Men Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women**TRINIDa**£8.95**4.4★1,446 rev](https://www.amazon.co.uk/dp/B09JZDP8Y5) [4**Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£16.05**4.5★371 rev](https://www.amazon.co.uk/dp/B0FB45QSBY) [5**NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£10.01**4.3★68 rev](https://www.amazon.co.uk/dp/B0FJF2TFY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lavender Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Herbal Floral & Soft Aromatic Scent Clean-Burning Glass Jar Candle for Home Relaxation & Gifting**mepure**£11.35**23 rev6mo ago](https://www.amazon.co.uk/dp/B0FXWRQYDT) [**Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him**Enwhisco**£17.12**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2QH2JH) [**Lavender Candle 50 Hour Soy Wax Jar Candle Purple Sleep Scented Candles Gifts for Women Home Aromatherapy Mothers Day**ugbem**£9.82**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLZVF2T) [**NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£10.01**68 rev1y ago](https://www.amazon.co.uk/dp/B0FJF2TFY4) [**CHILLFLAME Lavender Candle 400g Scented Candles Gifts for Women 2 Wicks Blended Scents Aromatherapy Candles for Home Birthday Gifts for Women (Lavender+Lilac+Lemon)**CHILLFLAME**£11.07**57 rev1y ago](https://www.amazon.co.uk/dp/B0FJFBS2TY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him**Enwhisco**£17.12**3.8★**▲ 529%**](https://www.amazon.co.uk/dp/B0GF2QH2JH) [**Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women**Bzhui**£8.45**4.5★**▲ 474%**](https://www.amazon.co.uk/dp/B0DFP77PYG) [**M&SENSE Scented Candles 360g Lavender Vanilla Natural Soy Wax Candle 75 Hours Long Burning Time Perfect Christmas Gifts for Women and Men.**M&SENSE**£10.59**4.5★**▲ 282%**](https://www.amazon.co.uk/dp/B0DS49GNMV) [**Lavender Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Herbal Floral & Soft Aromatic Scent Clean-Burning Glass Jar Candle for Home Relaxation & Gifting**mepure**£11.35**3.8★**▲ 139%**](https://www.amazon.co.uk/dp/B0FXWRQYDT) [**Lavender Candle 50 Hour Soy Wax Jar Candle Purple Sleep Scented Candles Gifts for Women Home Aromatherapy Mothers Day**ugbem**£9.82**4.7★**▲ 117%**](https://www.amazon.co.uk/dp/B0FXLZVF2T)
**~~View all trending →~~**
## **What buyers say about lavender candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Relaxing scent”*
**Gifting Purpose**15%
*“Really nice gift”*
**Value For Money**8%
*“Good price”*
**Brightness/Shine/Glow**5%
*“Lovely candle 💕 Very pleased with candle 🤗 lovely scent”*
**Quality-Overall**5%
*“A great quality candle, recommended”*
**Advertised Vs Actual Product**2%
*“As described”*
**Design-Overall**2%
*“Lovely design”*
**Color**2%
*“Brilliant Colours”*
**Sleep Quality**2%
*“improve sleep quality”*
**Durability**1%
*“lasts for ages”*
### **What buyers complain about **
**Smell**46%
*“Could be stronger in smell”*
**Value For Money**10%
*“A waste of money”*
**Quality-Overall**6%
*“Sorry however l was not happy with the quality of this candle”*
**Strength**4%
*“not super stable”*
**Size-Overall**4%
*“The lid is a loose fit”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Durability**3%
*“didnt last very long”*
**Flammable**1%
*“it's how it burns that's the problem”*
**Color**1%
*“Very dirty black”*
**Functionality-Overall**1%
*“However, if you hang it on the rearview mirror, it doesn't work”*
### **Top return reasons **
**Smell**50%
**Gifting Purpose**13%
**Size-Overall**8%
**Defective Material/Parts**5%
**Value For Money**4%
**Ease Of Use**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Brightness/Shine/Glow**1%
**Noise Level**1%
## **Common questions**
- **Is lavender candle profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lavender candle niche?**
- 17 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in lavender candle?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.4%.
- **When does demand for lavender candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the lavender candle niche?**
- Listings span £3.09–£19.72; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.
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