---
title: "Search terms — lactation supplement - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/lactation-supplement/search-terms"
last_updated: "2026-07-31T17:47:27.526Z"
locale: en
meta:
  description: "Niche score 41/100 · £385K/yr market · 286K searches/yr · £10.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £385K/yr market · 286K searches/yr · £10.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lactation supplement - Flapen"
---

# **lactation supplement**

**Skip it**

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 25Conversion 96Competition 7Returns 100Price range 18Avg price 35Brand share 9Review moat 41Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£385K**

£385K/yr · 286K searches

**Review moat**

**Okay****2,402**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.21**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£6.79–£16.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf