---
title: "Krill Oil — £279K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/krill-oil"
last_updated: "2026-07-31T13:26:48.372Z"
locale: en
meta:
description: "Niche score 50/100 · £279K/yr market · 151K searches/yr · £16.90 avg price. Soft demand (-22.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £279K/yr market · 151K searches/yr · £16.90 avg price. Soft demand (-22.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Krill Oil — £279K/yr Amazon UK Niche (2026) - Flapen"
---
# **krill oil**
**Worth a look**
Shows low returns (0.1%), but soft demand (-22.5% this quarter) keeps it on the watch list.
Market size 50Growth 14Conversion 91Competition 18Returns 100Price range 58Avg price 80Brand share 41Review moat 70Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****703.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.30–£28.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£279K**
£279K/yr · 151K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, krill oil is a £279K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **krill oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£254K–£338K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**27**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**13%**
- WeightWorld29% - Nutri Peak19% - Horbäach15% - Vitabiotics Ultra12% - Nu U Nutrition6% - Tamiodfo6% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/krill-oil/trend)
## **Top krill oil search terms**
- **krill oil**83K/yr-16.5%9.3% conv. - **krill oil capsules high strength 2000mg**23K/yr-20.0%11.6% conv. - **krill oil capsules**10K/yr+9.5%7.5% conv. - **krill**7K/yr-2.5%9.0% conv. - **antarctic krill oil**15K/yr-63.3%6.3% conv. - **red krill oil**5K/yr-3.6%10.3% conv. - **krill oil omega 3 capsules high strength**2K/yr-37.2%8.9% conv. - **antartic krill oil**4K/yr-50.8%12.8% conv. - **antartic krill oil capsules high strength 2000mg**3K/yr-82.8%12.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/krill-oil/search-terms)
## **Top krill oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£56K30%£84K40%£111K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Antarctic Krill Oil Capsules - 1200mg - 3 Months Supply - 180 Softgels**WeightWorld**£18.85**4.6★3,994 rev](https://www.amazon.co.uk/dp/B07PDFXWCD) [2**Max Strength Antarctic Krill Oil Softgels | 2000MG | 120 Capsules | Premium Blend Omega 3 Fatty Acids | EPA & DHA | Astaxanthin | Naturally Harvested | Heart Health & Brain Function**Nutri Peak**£14.55**4.4★96 rev](https://www.amazon.co.uk/dp/B0FCS79MDN) [3**Antarctic Krill Oil Capsules 2000mg | 120 Softgels | High Strength Blend with Fish Oil Astaxanthin Phospholipids EPA and DHA | By Horbaach**Horbäach**£16.15**4.6★1,329 rev](https://www.amazon.co.uk/dp/B085HZZPV4) [4**Vitabiotics Ultra Red Krill Oil Nutritional Supplement Capsule with Omega 3-9 Fatty Acids DHA EPA Astaxanthin for Heart Brain and Eye Vision Support from Antarctic Marine Phospholipids**Vitabiotics Ultra**£8.33**4.5★997 rev](https://www.amazon.co.uk/dp/B00CH0HHDO) [5**Antarctic Krill Oil Super Strength 2000mg - 150 Softgels Capsules - with Astaxanthin & Phospholipids - Omega 3 Fish Oil Alternative - Source of EPA & DHA - Made in the UK - Nu U Nutrition**Nu U Nutrition**£17.70**4.6★483 rev](https://www.amazon.co.uk/dp/B0BV2VWDFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antarctic Krill Oil 2000mg Softgels with Omega-3s EPA DHA Astaxanthin and Phospholipids Supplement 120 Softgels**Tamiodfo**£11.41**15 rev2mo ago](https://www.amazon.co.uk/dp/B0H1B1Z58T) [**Puretrex Krill Oil 3000mg 150 Softgels Made in UK Omega 3 EPA DHA with Astaxanthin & Phospholipids High Absorption No Fishy Aftertaste Heart Brain Joint Eye Support**Puretrex**£27.58**36 rev8mo ago](https://www.amazon.co.uk/dp/B0FYS5VBP2) [**Max Strength Antarctic Krill Oil Softgels | 2000MG | 120 Capsules | Premium Blend Omega 3 Fatty Acids | EPA & DHA | Astaxanthin | Naturally Harvested | Heart Health & Brain Function**Nutri Peak**£14.55**96 rev1y ago](https://www.amazon.co.uk/dp/B0FCS79MDN) [**Antarctic Krill Oil 2000mg | High Strength Blend with Omega 3 Fish Oil Astaxanthin EPA and DHA | 60 Softgels | Natures Truth**Nature's Truth**£12.20**31 rev1y ago](https://www.amazon.co.uk/dp/B0DN32TQZD) [**Antarctic Krill Oil Super Strength 2000mg - 150 Softgels Capsules - with Astaxanthin & Phospholipids - Omega 3 Fish Oil Alternative - Source of EPA & DHA - Made in the UK - Nu U Nutrition**Nu U Nutrition**£17.70**483 rev3y ago](https://www.amazon.co.uk/dp/B0BV2VWDFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antarctic Krill Oil 2000mg Softgels with Omega-3s EPA DHA Astaxanthin and Phospholipids Supplement 120 Softgels**Tamiodfo**£11.41**4.4★**▲ 436%**](https://www.amazon.co.uk/dp/B0H1B1Z58T) [**Max Strength Antarctic Krill Oil Softgels | 2000MG | 120 Capsules | Premium Blend Omega 3 Fatty Acids | EPA & DHA | Astaxanthin | Naturally Harvested | Heart Health & Brain Function**Nutri Peak**£14.55**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0FCS79MDN) [**Puretrex Krill Oil 3000mg 150 Softgels Made in UK Omega 3 EPA DHA with Astaxanthin & Phospholipids High Absorption No Fishy Aftertaste Heart Brain Joint Eye Support**Puretrex**£27.58**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0FYS5VBP2) [**Bioglan Red Krill Oil Max Strength 1000 mg high in Omega-3 Fish Oil EPA & DHA Help to Support Your Heart Eye and Brain Health One Month Supply 30 Count**Bioglan**£24.33**4.4★**— 4%**](https://www.amazon.co.uk/dp/B00ECWZG9C) [**Vitabiotics Ultra Red Krill Oil Nutritional Supplement Capsule with Omega 3-9 Fatty Acids DHA EPA Astaxanthin for Heart Brain and Eye Vision Support from Antarctic Marine Phospholipids**Vitabiotics Ultra**£8.33**4.5★**— 1%**](https://www.amazon.co.uk/dp/B00CH0HHDO)
**~~View all trending →~~**
## **What buyers say about krill oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“continues the same reliable quality expected from the brand”*
**Ease Of Chewing/Swallowing**11%
*“They are easily swallowed with water, tasteless and no fishy burps afterwards”*
**Advertised Vs Actual Product**9%
*“The product does what it says”*
**Value For Money**7%
*“good value pack”*
**Ingredients-Overall**6%
*“The ingredient list is straightforward and clean”*
**Taste-Overall**4%
*“so the claim of no fishy taste made this a more appealing option”*
**Dosage**4%
*“which makes taking them daily much more pleasant”*
**Ease Of Use**3%
*“easy to take”*
**Vitamin**3%
*“Essential Supplement”*
**Nutritional Content**2%
*“Loads of good nutrients in this, mainly Omega 3”*
### **What buyers complain about **
**Smell**14%
*“Really horrible strong fishy smell”*
**Value For Money**9%
*“Poor value for money”*
**Size-Overall**5%
*“The capsules are large”*
**Dosage**4%
*“meaning a 120-count bottle provides a two-month supply rather than four”*
**Side Effects**3%
*“unlike some omega-3 supplements don't leave me with an unpleasant aftertaste or cause any fishy burps”*
**Advertised Vs Actual Product**2%
*“this claim is absent from the label on the product”*
**Ease Of Chewing/Swallowing**2%
*“Large capsules a bit hard to swallow”*
**Quality-Overall**2%
*“I am concerned about the quality of this product”*
**Taste-Overall**1%
*“I couldnt taste them while taking them”*
**Absorbency**1%
*“I cant measure absorption directly”*
## **Common questions**
- **Is krill oil profitable to sell on Amazon United Kingdom?**
- The niche generates £279K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the krill oil niche?**
- 12 brands and 27 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in krill oil?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for krill oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the krill oil niche?**
- Listings span £5.30–£28.30; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
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