---
title: "Search terms — kids vitamins - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/kids-vitamins/search-terms"
last_updated: "2026-07-31T14:41:48.275Z"
locale: en
meta:
  description: "Niche score 49/100 · £735K/yr market · 811K searches/yr · £6.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £735K/yr market · 811K searches/yr · £6.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — kids vitamins - Flapen"
---

# **kids vitamins**

**Skip it**

Prices mostly outside the sweet spot ($3.54–$14.80) — this niche doesn't clear our bar today.

Market size 70Growth 11Conversion 96Competition 45Returns 100Price range 0Avg price 19Brand share 46Review moat 45Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£735K**

£735K/yr · 811K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,961.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.85**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.54–£14.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100