---
title: "Kids Plasters — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/kids-plasters"
last_updated: "2026-07-31T14:17:58.573Z"
locale: en
meta:
description: "Niche score 49/100 · £137K/yr market · 283K searches/yr · £3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £137K/yr market · 283K searches/yr · £3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Plasters — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids plasters**
**Skip it**
Prices mostly outside the sweet spot ($1.28–$6.20) — this niche doesn't clear our bar today.
Market size 30Growth 56Conversion 97Competition 40Returns 100Price range 0Avg price 9Brand share 34Review moat 55Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+30.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,315.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£137K**
£137K/yr · 283K searches
**Avg price**
**Bad****£3.14**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.28–£6.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids plasters is a £137K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids plasters market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£126K–£157K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**11%**
- Elastoplast48% - by Amazon14% - ProPlast9% - Jellyworks7% - KP Pharma7% - Gem Imports4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/kids-plasters/trend)
## **Top kids plasters search terms**
- **kids plasters**122K/yr+33.1%15.3% conv. - **plasters kids**46K/yr+42.0%16.0% conv. - **childrens plasters**25K/yr+25.2%14.8% conv. - **childrens plaster**7K/yr+56.7%14.7% conv. - **kids bandages**9K/yr+23.8%1.6% conv. - **kids plasters girls**7K/yr+61.9%14.8% conv. - **plasters for kids**8K/yr+30.6%12.5% conv. - **disney plasters**7K/yr+44.8%8.4% conv. - **bluey plasters**6K/yr+36.1%6.4% conv. - **toddler plasters**4K/yr+66.5%19.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/kids-plasters/search-terms)
## **Top kids plasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children**Elastoplast**£2.44**4.6★155 rev](https://www.amazon.co.uk/dp/B0DQTVRXZH) [2**Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)**by Amazon**£2.53**4.4★373 rev](https://www.amazon.co.uk/dp/B0DJHCLGWD) [3**Elastoplast Disney Frozen Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Frozen Designs Various Sized Skin-Friendly**Elastoplast**£2.20**4.7★4,895 rev](https://www.amazon.co.uk/dp/B078PKRB17) [4**Elastoplast Paw Patrol Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Paw Patrol Designs Various Sized Skin-Friendly**Elastoplast**£1.89**4.7★4,895 rev](https://www.amazon.co.uk/dp/B07ZTHQJQ6) [5**Elastoplast Marvel Plasters Assorted Sizes (20 Pieces) Coloured First Aid for Children Kids Everyday use with Marvel Superhero Designs Easy Removal and Skin-Friendly**Elastoplast**£2.20**4.7★4,895 rev](https://www.amazon.co.uk/dp/B07Z27F15D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits**HiFEN**£6.20**5 rev1y ago](https://www.amazon.co.uk/dp/B0DXFLGJS9) [**Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)**by Amazon**£2.53**373 rev1y ago](https://www.amazon.co.uk/dp/B0DJHCLGWD) [**Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters**KP Pharma**£3.36**138 rev1y ago](https://www.amazon.co.uk/dp/B0DW47XXHZ) [**Care Bears Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters**KP Pharma**£3.34**138 rev1y ago](https://www.amazon.co.uk/dp/B0DW47978M) [**Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children**Elastoplast**£2.44**155 rev1y ago](https://www.amazon.co.uk/dp/B0DQTVRXZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hello Kitty & Friends Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters**Take Care**£3.45**4.7★**▲ 104%**](https://www.amazon.co.uk/dp/B0B1V12NB5) [**Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters**KP Pharma**£3.36**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0DW47XXHZ) [**HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits**HiFEN**£6.20**3.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0DXFLGJS9) [**Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children**Elastoplast**£2.44**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0DQTVRXZH) [**SOL 200pk Colourful Childrens Plasters - Fun Bright Coloured Kids Plasters for Boys Girls Toddlers and Babies - Washproof Assorted in Various Shapes and Sizes - Ideal for Kids First Aid Kits**SOL**£4.81**4.3★**▲ 19%**](https://www.amazon.co.uk/dp/B0DBQKZFZD)
**~~View all trending →~~**
## **What buyers say about kids plasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**16%
*“Great product nice and sticky and a good range of sizes”*
**Value For Money**15%
*“Good value for money”*
**Quality-Overall**13%
*“ADORABLE and good quality”*
**Water Resistance**9%
*“withstand water quite well”*
**Color**8%
*“Kids love the colours”*
**Design-Overall**7%
*“loads of sizes and wonderful designs”*
**Ease Of Use**5%
*“also easy to take off”*
**Size-Overall**5%
*“Good size for kids”*
**Brightness/Shine/Glow**5%
*“Lovely and bright for kids”*
**Ease Of Cleaning**2%
*“sterile while he works”*
### **What buyers complain about **
**Adhesion/Stickiness**34%
*“Not sticky”*
**Color**10%
*“Lose colour instantly”*
**Allergies**6%
*“Skin irritation”*
**Skin Health**6%
*“I can't imagine that's very good for the environment or your kids skin”*
**Stuck/Fused Together**6%
*“Do not stay stuck”*
**Quality-Overall**6%
*“Poor quality”*
**Material Quality**5%
*“Barely plasters”*
**Pain Relief-Overall**3%
*“it caused a reaction to my sons arm”*
**Flexibility**3%
*“makes them less flexible for childrens plasters”*
**Stretchability/Expandability/Elasticity**3%
*“Would be better to have a bit of stretch to them”*
### **Top return reasons **
**Color**20%
**Adhesion/Stickiness**20%
**Material Quality**17%
**Size-Overall**17%
**Moist/Dry**7%
**Durability**7%
**Color Fading/Discoloration**7%
**Quality-Overall**7%
## **Common questions**
- **Is kids plasters profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 16 tracked products. 90-day search growth is +30.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kids plasters niche?**
- 11 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in kids plasters?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Allergies. The return rate is 0.0%.
- **When does demand for kids plasters peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the kids plasters niche?**
- Listings span £1.28–£6.20; the average listing price is £3.14 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.
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