---
title: "Keto Strips — £251K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/keto-strips"
last_updated: "2026-07-31T13:12:33.834Z"
locale: en
meta:
description: "Niche score 44/100 · £251K/yr market · 195K searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £251K/yr market · 195K searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keto Strips — £251K/yr Amazon UK Niche (2026) - Flapen"
---
# **keto strips**
**Skip it**
Prices mostly outside the sweet spot ($5.14–$10.15) — this niche doesn't clear our bar today.
Market size 47Growth 15Conversion 100Competition 18Returns 99Price range 0Avg price 18Brand share 36Review moat 36Quality gap 58
**Conversion**
**Incredible****19.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£251K**
£251K/yr · 195K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,932.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.14–£10.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, keto strips is a £251K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto strips market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£199K–£266K**
- units × avg price
- **Conversion rate**
- **19.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**11%**
- Bayer Design34% - Just Fitter16% - NKD Living13% - MEDSTIX10% - YIYOERYO10% - Seba Nutrition6% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/keto-strips/trend)
## **Top keto strips search terms**
- **ketone test strips**79K/yr-20.6%16.6% conv. - **keto strips**29K/yr-10.7%18.4% conv. - **ketosis test strips**15K/yr-22.8%17.1% conv. - **keto test strips**9K/yr-16.6%15.7% conv. - **keto sticks**8K/yr-20.3%22.1% conv. - **ketone strips**8K/yr-35.9%10.0% conv. - **ketostix**7K/yr-22.2%20.6% conv. - **ketone test**7K/yr-14.2%6.0% conv. - **keto strips urine test uk**6K/yr-32.6%20.7% conv. - **keto test**6K/yr-25.9%9.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/keto-strips/search-terms)
## **Top keto strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£50K30%£75K40%£100K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ascensia Bayer Ketostix Diagnostic Urine Test Strip**Bayer Design**£5.93**4.4★7,242 rev](https://www.amazon.co.uk/dp/B008ETHFN4) [2**Ketone Keto Urine Test Strips. Look and Feel Great on a Low Carb Ketogenic Diet. Accurately Measure Your Fat Burning Ketosis Levels in 15 Seconds. 125 Strips.**Just Fitter**£10.15**4.2★14,208 rev](https://www.amazon.co.uk/dp/B01J9LOP4M) [3**100 Ketone Test Strips for Self-Testing | Results in 45 Seconds | Easy Urine Test Strips with Colour Scale | 100-Count Tube for Home and Travel**MEDSTIX**£5.79**4.4★2,765 rev](https://www.amazon.co.uk/dp/B07ZDBMDX5) [4**Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets**YIYOERYO**£5.41**4.4★22 rev](https://www.amazon.co.uk/dp/B0GHZ3KQBV) [5**NKD Living Ketone Test Strips (100 Strips) - Accurate Detection of Ketones in Urine**NKD Living**£5.14**3.9★938 rev](https://www.amazon.co.uk/dp/B09RZTLH8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ketone Urine Test Strips Test for Ketogenic & Low-Carb Diets-150pcs**WooJianfong**£6.02**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GWZHW3HP) [**Keto Test Strips - 200PCS Urine Ketone Test Strips for Ketosis & Low-Carb Diet People Fast 40-Second Results Accurate Ketone Level Monitoring at Home High Sensitivity Reagent Strips**LIXINGLY**£7.01**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GJKMP179) [**Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets**YIYOERYO**£5.41**22 rev6mo ago](https://www.amazon.co.uk/dp/B0GHZ3KQBV) [**Ketone Test Strips 150ct Urine Tests for Ketosis Ketogenic Low-Carb Diet**HOVIRAN**£6.39**161 rev11mo ago](https://www.amazon.co.uk/dp/B0FCSK62SL) [**VivaTest 11-in-1 Urine Test Strips Urine Dipstick Test Strips for Home Use Rapid Results for UTI Ketones Glucose Protein pH & More Accurate Urinalysis Sticks in Resealable Tub 100 Strips**Viva Test**£8.43**148 rev1y ago](https://www.amazon.co.uk/dp/B0F3R8C8XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ketone Urine Test Strips Test for Ketogenic & Low-Carb Diets-150pcs**WooJianfong**£6.02**5.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0GWZHW3HP) [**Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets**YIYOERYO**£5.41**4.4★**▲ 304%**](https://www.amazon.co.uk/dp/B0GHZ3KQBV) [**Keto Test Strips - 200PCS Urine Ketone Test Strips for Ketosis & Low-Carb Diet People Fast 40-Second Results Accurate Ketone Level Monitoring at Home High Sensitivity Reagent Strips**LIXINGLY**£7.01**5.0★**▲ 267%**](https://www.amazon.co.uk/dp/B0GJKMP179) [**VivaTest 11-in-1 Urine Test Strips Urine Dipstick Test Strips for Home Use Rapid Results for UTI Ketones Glucose Protein pH & More Accurate Urinalysis Sticks in Resealable Tub 100 Strips**Viva Test**£8.43**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B0F3R8C8XH) [**Ketone Keto Urine Test Strips. Look and Feel Great on a Low Carb Ketogenic Diet. Accurately Measure Your Fat Burning Ketosis Levels in 15 Seconds. 125 Strips.**Just Fitter**£10.15**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B01J9LOP4M)
**~~View all trending →~~**
## **What buyers say about keto strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**29%
*“Easy to use”*
**Value For Money**15%
*“Cheap”*
**Quality-Overall**13%
*“Reliable, accurate results and excellent value”*
**Advertised Vs Actual Product**12%
*“Works as advertised”*
**Efficiency**5%
*“These Keto Test Strips work rather well”*
**Accuracy-Overall**4%
*“very accurate”*
**Nutritional Content**4%
*“Simple to use when following a Keto diet”*
**Health Monitoring**2%
*“Overall, simple, cheap and useful for tracking progress without much hassle”*
**Urinary Bladder Health**2%
*“These urine test strips work”*
**Hormonal Balance**2%
*“Very useful when one is trying to stay in ketosis when working on metabolic flexibility. such as when following Dr. Courtney Hunt”*
### **What buyers complain about **
**Color**23%
*“All strips turn gray”*
**Functionality-Overall**19%
*“Doesnt work”*
**Value For Money**9%
*“I'll spend a bit more money in future”*
**Instructions/User Manual/Troubleshooting**7%
*“The instructions are a little hard to understand”*
**Color Fading/Discoloration**7%
*“Discoloured and doesnt work, no response from seller”*
**Accuracy-Overall**6%
*“Genuinely dont work or awful accuracy”*
**Measurement/Reading Accuracy**6%
*“used another brand so these are not accurate”*
**Durability**5%
*“7+ days nothing”*
**Quality-Overall**4%
*“Poor quality control”*
**Rusts/Corrodes**2%
*“They oxidise very quickly”*
### **Top return reasons **
**Functionality-Overall**35%
**Color**22%
**Accuracy-Overall**12%
**Advertised Vs Actual Product**7%
**Measurement/Reading Accuracy**7%
**Instructions/User Manual/Troubleshooting**5%
**Quality-Overall**4%
**Size-Overall**2%
**Rusts/Corrodes**2%
**Moist/Dry**1%
## **Common questions**
- **Is keto strips profitable to sell on Amazon United Kingdom?**
- The niche generates £251K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the keto strips niche?**
- 10 brands and 27 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in keto strips?**
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for keto strips peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the keto strips niche?**
- Listings span £5.14–£10.15; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 2,932 reviews — the moat a new listing must climb.
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