---
title: "Keto Shake — £475K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/keto-shake"
last_updated: "2026-07-31T13:14:00.743Z"
locale: en
meta:
description: "Niche score 56/100 · £475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keto Shake — £475K/yr Amazon UK Niche (2026) - Flapen"
---
# **keto shake**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 21Conversion 74Competition 51Returns 100Price range 79Avg price 93Brand share 0Review moat 66Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.10–£38.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****859.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£475K**
£475K/yr · 314K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keto shake is a £475K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto shake market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£331K–£441K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 87%
**Open market**
**0%**
- PhD57% - Applied Nutrition41% - Myprotein2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/keto-shake/trend)
## **Top keto shake search terms**
- **applied nutrition protein powder**89K/yr+12.4%3.4% conv. - **phd diet whey**68K/yr-1.4%10.0% conv. - **phd protein powder**40K/yr-19.1%6.9% conv. - **phd diet whey protein powder**17K/yr-24.3%11.0% conv. - **phd**16K/yr-36.4%3.0% conv. - **diet protein powders weight loss**11K/yr-5.2%2.4% conv. - **applied nutrition diet protein powder**7K/yr-7.4%7.0% conv. - **applied nutrition critical whey**5K/yr+125.8%2.6% conv. - **phd whey protein powder**5K/yr-33.8%6.6% conv. - **protein powder applied nutrition**6K/yr+16.4%3.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/keto-shake/search-terms)
## **Top keto shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£19K8%£38K12%£57K16%£76K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applied Nutrition Critical Whey Protein Powder - Vanilla Ice Cream**Applied Nutrition**£38.38**4.4★359 rev](https://www.amazon.co.uk/dp/B0CN71S45F) [2![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)**PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag \[ Packaging May Vary \]**PhD**£19.21**4.4★4,084 rev](https://www.amazon.co.uk/dp/B003AXAG7G) [3**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)**Applied Nutrition**£9.25**4.3★460 rev](https://www.amazon.co.uk/dp/B084WP6Y51) [4**PhD Nutrition Diet Whey Lean Protein Powder Belgian Chocolate 1 Kg Bag Vegetarian**PhD**£19.99**4.3★4,473 rev](https://www.amazon.co.uk/dp/B003AX6DRS) [5**PhD Nutrition Diet Whey High Protein Lean Matrix Belgian Chocolate Whey Protein Powder High Protein 80 Servings Per 2 kg Bag**PhD**£33.84**4.4★2,340 rev](https://www.amazon.co.uk/dp/B000KOSIX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Chocolate - 1kg**PhD**£24.67**740 rev1y ago](https://www.amazon.co.uk/dp/B0FG89W793) [**PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Chocolate - 500g**PhD**£13.72**740 rev1y ago](https://www.amazon.co.uk/dp/B0FG87H6JB) [**PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Vanilla - 500g**PhD**£14.25**740 rev1y ago](https://www.amazon.co.uk/dp/B0FG8BRCPM) [**PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Vanilla - 1kg**PhD**£23.86**740 rev1y ago](https://www.amazon.co.uk/dp/B0FG8G8GVW) [**Bodyfuel Whey Protein Powder - 20g Protein for Muscle Recovery & Weight Management - Low-Calorie Keto-Friendly - (900g - 27 Servings) (White Chocolate Pistachio)**Applied Nutrition**£14.21**119 rev1y ago](https://www.amazon.co.uk/dp/B0DNFL5MGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Chocolate Dessert)**Applied Nutrition**£9.10**4.3★**▲ 87%**](https://www.amazon.co.uk/dp/B0846WCFSF) [**Applied Nutrition Clear Hydrolysed Beef Protein Isolate Powder Fruit Juice Style Dairy Free Lactose Free Zero Sugar Low Fat 1.8kg - 60 Servings (Strawberry & Raspberry)**Applied Nutrition**£32.03**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0BNLSY8QS) [**Applied Nutrition Critical Whey Protein Powder - Vanilla Ice Cream**Applied Nutrition**£38.38**4.4★**▲ 55%**](https://www.amazon.co.uk/dp/B0CN71S45F) [**Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (2Kg - 61 Servings) (Chocolate)**Applied Nutrition**£38.07**4.2★**▲ 43%**](https://www.amazon.co.uk/dp/B0CN72SD7K) [**PhD Nutrition Diet Plant Vegan Protein Powder Plant Based Strawberries and Cream High Plant Protein 40 Servings Per 1 kg Bag.**PhD**£18.56**4.0★**▲ 35%**](https://www.amazon.co.uk/dp/B08PDTJ6X6)
**~~View all trending →~~**
## **What buyers say about keto shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Amazing taste”*
**Nutritional Content**17%
*“Great protein powder”*
**Quality-Overall**9%
*“Reliable seller of a quality item”*
**Flavor**9%
*“The vanilla flavour is pleasant”*
**Value For Money**4%
*“Fair price”*
**Solubility**3%
*“Mixes easily”*
**Blend/Ratio**3%
*“Mixes really well”*
**Sweetness**2%
*“not overly sweet”*
**Texture/Consistency-Overall**2%
*“Creamy texture”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**35%
*“Horrible taste”*
**Flavor**7%
*“slightly weak flavour”*
**Texture/Consistency-Overall**5%
*“The texture is weird and its generally unpleasant”*
**Dilute/Watery**4%
*“very watery when made as per the instructions”*
**Sweetness**4%
*“Not as sweet as other brands”*
**Nutritional Content**4%
*“Worst protein Ive had”*
**Quality-Overall**3%
*“Not good quality”*
**Thickness**2%
*“Too thick”*
**Value For Money**2%
*“Over priced”*
**Artificial Sweeteners**2%
*“Why put in artificial sweeteners”*
## **Common questions**
- **Is keto shake profitable to sell on Amazon United Kingdom?**
- The niche generates £475K/yr across 35 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the keto shake niche?**
- 3 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keto shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.1%.
- **When does demand for keto shake peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the keto shake niche?**
- Listings span £9.10–£38.38; the average listing price is £22.04 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.
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