---
title: "Keloid Scar Treatment — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/keloid-scar-treatment"
last_updated: "2026-07-31T11:02:09.683Z"
locale: en
meta:
description: "Niche score 42/100 · £138K/yr market · 98K searches/yr · £11.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £138K/yr market · 98K searches/yr · £11.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keloid Scar Treatment — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **keloid scar treatment**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 18Conversion 95Competition 10Returns 98Price range 19Avg price 42Brand share 0Review moat 44Quality gap 85
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,107.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.00**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£138K**
£138K/yr · 98K searches
**Price range**
**Bad****£7.33–£16.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keloid scar treatment is a £138K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keloid scar treatment market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£88K–£110K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- BASE LABORATORIES74% - NOVEHA13% - OKAQEE6% - FLUFFSHIP3% - Ninnyi3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
5K4KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/keloid-scar-treatment/trend)
## **Top keloid scar treatment search terms**
- **piercing bump treatment**35K/yr-11.2%10.9% conv. - **keloid bump treatment**20K/yr-0.9%9.4% conv. - **piercing bump solution**17K/yr-17.3%11.3% conv. - **piercing bump**9K/yr+20.6%9.4% conv. - **nose piercing bump treatment**3K/yr-36.9%10.0% conv. - **piercing bump oil**3K/yr-39.7%12.6% conv. - **piercing keloid bump treatment**2K/yr-46.3%10.8% conv. - **keloid bump remover**5K/yr-62.7%0.9% conv. - **keloid piercing bump treatment**6K/yr-83.7%10.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/keloid-scar-treatment/search-terms)
## **Top keloid scar treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£21K30%£41K45%£62K60%£83K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Base Labs Piercing Bump Treatment/Aftercare for Scar Removal | Healing & Soothing | Keloid Shrinking Drops for Ear & Nose with Essential Oils | 15ml**BASE LABORATORIES**£10.05**4.3★11,321 rev](https://www.amazon.co.uk/dp/B09QH56DRC) [2**NOVEHA Piercing Bump Solution for Keloid Reduction | Soothing Solution Tea Tree Oil Formula for Scars & Keloid Bump Removal | Safe & Natural Piercing Aftercare Skin Recovery for Face & Body | 20ml**NOVEHA**£8.34**4.3★177 rev](https://www.amazon.co.uk/dp/B0FRNMWYQP) [3**BASE LABORATORIES Keloid Bump Gel - Natural Piercing Bump & Keloid Scar Gel - For all Piercing Scars Keloids & Bumps - 15ml**BASE LABORATORIES**£10.86**4.2★353 rev](https://www.amazon.co.uk/dp/B0DSHGTTZP) [4**BASE LABORATORIES Piercing Keloid Bumps Duo | Piercing Bump Solution (.5oz) + Keloid Bump Gel (2oz) | Keloid Scar Kit for all Piercing Scars Keloids & Bumps**BASE LABORATORIES**£16.83**4.3★1,014 rev](https://www.amazon.co.uk/dp/B0CLMFN4BN) [5**BASE LABORATORIES Piercing Aftercare Kit: Piercing Bump Solution Oil(15ml) + Piercing Aftercare Spray (4oz)**BASE LABORATORIES**£16.57**4.6★3,965 rev](https://www.amazon.co.uk/dp/B09RKNVXND)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keloid Bump Removal Gel for Scars & Raised Skin - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for Keloid & Hypertrophic Scars - Fast Absorbing Scar Repair Gel for Face & Body**OKAQEE**£7.33**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G34SMSYT) [**NOVEHA Piercing Bump Solution for Keloid Reduction | Soothing Solution Tea Tree Oil Formula for Scars & Keloid Bump Removal | Safe & Natural Piercing Aftercare Skin Recovery for Face & Body | 20ml**NOVEHA**£8.34**177 rev9mo ago](https://www.amazon.co.uk/dp/B0FRNMWYQP) [**Piercing Aftercare Duo Piercing Bump Care Solution & Skin Comfort Gel Daily Piercing Cleaner for Ear Nose Belly Button Care Gentle Pier/CING Maintenance Set**FLUFFSHIP**£9.71**10 rev10mo ago](https://www.amazon.co.uk/dp/B0G7TH17Y6) [**Ninnyi Piercing Bump Solution Care Kit 60ml Piercing Aftercare Solution 60ml and 10ml Piercing Repair Solution Gentle Cleaning of Pierced Ears**Ninnyi**£8.36**6 rev1y ago](https://www.amazon.co.uk/dp/B0F2HSKS71) [**BASE LABORATORIES Piercing Keloid Bumps Duo | Piercing Bump Solution (.5oz) + Keloid Bump Gel (2oz) | Keloid Scar Kit for all Piercing Scars Keloids & Bumps**BASE LABORATORIES**£16.83**1,014 rev1y ago](https://www.amazon.co.uk/dp/B0CLMFN4BN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninnyi Piercing Bump Solution Care Kit 60ml Piercing Aftercare Solution 60ml and 10ml Piercing Repair Solution Gentle Cleaning of Pierced Ears**Ninnyi**£8.36**3.7★**▲ 192%**](https://www.amazon.co.uk/dp/B0F2HSKS71) [**NOVEHA Piercing Bump Solution for Keloid Reduction | Soothing Solution Tea Tree Oil Formula for Scars & Keloid Bump Removal | Safe & Natural Piercing Aftercare Skin Recovery for Face & Body | 20ml**NOVEHA**£8.34**4.3★**▲ 121%**](https://www.amazon.co.uk/dp/B0FRNMWYQP) [**Piercing Aftercare Duo Piercing Bump Care Solution & Skin Comfort Gel Daily Piercing Cleaner for Ear Nose Belly Button Care Gentle Pier/CING Maintenance Set**FLUFFSHIP**£9.71**3.8★**▲ 110%**](https://www.amazon.co.uk/dp/B0G7TH17Y6) [**Keloid Bump Removal Gel for Scars & Raised Skin - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for Keloid & Hypertrophic Scars - Fast Absorbing Scar Repair Gel for Face & Body**OKAQEE**£7.33**4.0★**▲ 66%**](https://www.amazon.co.uk/dp/B0G34SMSYT) [**Base Labs Piercing Bump Treatment/Aftercare for Scar Removal | Healing & Soothing | Keloid Shrinking Drops for Ear & Nose with Essential Oils | 15ml**BASE LABORATORIES**£10.05**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B09QH56DRC)
**~~View all trending →~~**
## **What buyers say about keloid scar treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“came across this with good reviews”*
**Efficiency**11%
*“Works well”*
**Smell**10%
*“has a non offensive scent”*
**Advertised Vs Actual Product**5%
*“Seems to be doing the job”*
**Ease Of Application**5%
*“Easy to apply”*
**Oily/Greasy**4%
*“I like that its like an oil so it stays in place rather than running down your face”*
**Ease Of Use**4%
*“Works quickly”*
**Coverage**4%
*“ensures full coverage”*
**Symptom Reduction**4%
*“This works so well reduced my bump from New piercing significantly in a short space of time”*
**Color**4%
*“bumps become lighter in colour so definitely works it magic”*
### **What buyers complain about **
**Functionality-Overall**39%
*“Didnt work”*
**Allergies**21%
*“If you are struggling to get rid of irritation bumps”*
**Moist/Dry**5%
*“Seems to have dried it out”*
**Ease Of Use**5%
*“Lid was also very difficult to get off”*
**Skin Health**3%
*“caused more problems to my skin”*
**Symptom Reduction**3%
*“Didnt improve piercing bump at all”*
**Durability**3%
*“Does say that it can take months”*
**Thickness**3%
*“the surrounding cartilage became very thick -something I thought I was stuck with”*
**Pain Relief-Overall**3%
*“It got rif of my piercing bump within days”*
**Value For Money**2%
*“Not that good value for money”*
### **Top return reasons **
**Functionality-Overall**46%
**Oily/Greasy**8%
**Advertised Vs Actual Product**7%
**Ease Of Use**7%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Smell**5%
**Leak-Proof**4%
**Ingredients-Overall**3%
**Pain Relief-Overall**3%
## **Common questions**
- **Is keloid scar treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the keloid scar treatment niche?**
- 5 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keloid scar treatment?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.4%.
- **When does demand for keloid scar treatment peak?**
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the keloid scar treatment niche?**
- Listings span £7.33–£16.83; the average listing price is £11.00 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.
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