---
title: "Products — jo malone candle - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/jo-malone-candle/products"
last_updated: "2026-07-31T11:53:44.149Z"
locale: en
meta:
  description: "Niche score 54/100 · £149K/yr market · 224K searches/yr · £26.09 avg price. Soft demand (-33.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £149K/yr market · 224K searches/yr · £26.09 avg price. Soft demand (-33.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — jo malone candle - Flapen"
---

# **jo malone candle**

**Worth a look**

Shows low returns (0.7%), but soft demand (-33.4% this quarter) keeps it on the watch list.

Market size 32Growth 8Conversion 32Competition 77Returns 96Price range 73Avg price 95Brand share 47Review moat 66Quality gap 76

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£26.09**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£7.56–£123.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****869.83**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£149K**

£149K/yr · 224K searches

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-33.4%**

90-day search growth — must beat 0% to launch