---
title: "Search terms — instant ice packs - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/instant-ice-packs/search-terms"
last_updated: "2026-07-31T20:49:11.258Z"
locale: en
meta:
  description: "Niche score 63/100 · £242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — instant ice packs - Flapen"
---

# **instant ice packs**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 91Conversion 92Competition 30Returns 99Price range 74Avg price 55Brand share 33Review moat 42Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+98.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£5.15–£42.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.58**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£242K**

£242K/yr · 173K searches

**Review moat**

**Okay****2,286.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse