---
title: "Trend — insect repellent wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/insect-repellent-wipes/trend"
last_updated: "2026-07-31T17:27:06.269Z"
locale: en
meta:
  description: "Niche score 58/100 · £41K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £41K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — insect repellent wipes - Flapen"
---

# **insect repellent wipes**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 96Conversion 95Competition 37Returns 97Price range 0Avg price 17Brand share 47Review moat 74Quality gap 78

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+148.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****536.28**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£6.04**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£41K**

£41K/yr · 55K searches

**Price range**

**Bad****£4.20–£11.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")