---
title: "Insect Repellent Wipes — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/insect-repellent-wipes"
last_updated: "2026-07-31T12:30:29.016Z"
locale: en
meta:
description: "Niche score 58/100 · £41K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £41K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insect Repellent Wipes — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **insect repellent wipes**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 96Conversion 95Competition 37Returns 97Price range 0Avg price 17Brand share 47Review moat 74Quality gap 78
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+148.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****536.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.04**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 55K searches
**Price range**
**Bad****£4.20–£11.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, insect repellent wipes is a £41K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insect repellent wipes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **61%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**145**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**17%**
- XHC29% - Xpel20% - THEYE15% - Travel Essentials7% - FREYPAC6% - PYRAMID6% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +148.2% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/insect-repellent-wipes/trend)
## **Top insect repellent wipes search terms**
- **mosquito repellent wipes**14K/yr+111.5%10.6% conv. - **insect repellent wipes**11K/yr+223.5%11.4% conv. - **mosquito wipes**12K/yr+153.1%12.4% conv. - **xpel mosquito repellent**10K/yr+263.0%10.0% conv. - **xpel**5K/yr+76.9%3.0% conv. - **deet wipes**4K/yr+47.3%4.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/insect-repellent-wipes/search-terms)
## **Top insect repellent wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xpel Insect Mosquito REPELLENT WIPES Tropical Formula 25 wipes (6)**XHC**£7.34**4.6★394 rev](https://www.amazon.co.uk/dp/B072Y2BWM6) [2**THEYE Mosquito Repellent Wipes 100% Natural Plant-Based Insect Repellent DEET-Free Alcohol-Free Up to 6 Hours Protection for Sensitive Skin 12 Wipes**THEYE**£4.34**4.3★480 rev](https://www.amazon.co.uk/dp/B079S8HMCZ) [3**2 Pack Anti-Mosquito & Insect Repellent Wipes Long Lasting Protection 50 Wipes**Xpel**£5.07**4.2★51 rev](https://www.amazon.co.uk/dp/B07CXXCLT3) [4**Xpel Mosquito & Insect Repellent Wipes 25pack**Travel Essentials**£4.55**4.4★180 rev](https://www.amazon.co.uk/dp/B005C36U7W) [5**Insect & Mosquito Repellent Wipes | Free of DEET | Biodegradable | Effective on Mosquitos | BedBugs | Horse Flies | Midges | Ticks | Long Lasting | (Multipack Bundle by FREYPAC) (3)**FREYPAC**£6.65**4.4★99 rev](https://www.amazon.co.uk/dp/B0D9WCQ25K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mosquito & Insect Repellent Wipes 4-Pack (100 Wipes) LongLasting Outdoor Protection for Travel Repels Mosquitoes Midges Flies Ticks & Biting Insects Exclusive AG Total Health Bundle**AG Total Health**£8.44**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVCFGPTR) [**Koala Wipes - Insect Repellent Wipes - 30 Pack - Biodegradable Wipes to Discourage Insect Bites and Stings - Perfect for Hiking Camping Travelling and Other Outdoor Adventures - 15x20cm**KOALA WIPES**£4.20**48 rev1y ago](https://www.amazon.co.uk/dp/B0F6VCQNTY) [**XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad**AQUA THOUGHTS**£5.03**448 rev1y ago](https://www.amazon.co.uk/dp/B0F3JS3NCJ) [**Insect & Mosquito Repellent Wipes | Free of DEET | Biodegradable | Effective on Mosquitos | BedBugs | Horse Flies | Midges | Ticks | Long Lasting | (Multipack Bundle by FREYPAC) (3)**FREYPAC**£6.65**99 rev2y ago](https://www.amazon.co.uk/dp/B0D9WCQ25K) [**Trek Insect Repellent Wipes with Saltidin - DEET Free Suitable for Sensitive Skin Children 2+ Years & Pregant Women - Consists of 15x Mosquito Repellent Wipes in 1 Pack - 100% Biodegradable**PYRAMID**£6.41**725 rev7y ago](https://www.amazon.co.uk/dp/B07RPN6J1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mosquito & Insect Repellent Wipes 4-Pack (100 Wipes) LongLasting Outdoor Protection for Travel Repels Mosquitoes Midges Flies Ticks & Biting Insects Exclusive AG Total Health Bundle**AG Total Health**£8.44**0.0★**▲ 137%**](https://www.amazon.co.uk/dp/B0GVCFGPTR) [**Insect & Mosquito Repellent Wipes | Free of DEET | Biodegradable | Effective on Mosquitos | BedBugs | Horse Flies | Midges | Ticks | Long Lasting | (Multipack Bundle by FREYPAC) (3)**FREYPAC**£6.65**4.4★**▲ 134%**](https://www.amazon.co.uk/dp/B0D9WCQ25K) [**3x Xpel Mosquito Insect Fly Bite Repellent Tropical Formula Pump Spray 70ml**XHC**£5.49**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B00ZUSZDVI) [**Trek Insect Repellent Wipes with Saltidin - DEET Free Suitable for Sensitive Skin Children 2+ Years & Pregant Women - Consists of 15x Mosquito Repellent Wipes in 1 Pack - 100% Biodegradable**PYRAMID**£6.41**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B07RPN6J1D) [**2 Pack Anti-Mosquito & Insect Repellent Wipes Long Lasting Protection 50 Wipes**Xpel**£5.07**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B07CXXCLT3)
**~~View all trending →~~**
## **What buyers say about insect repellent wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**13%
*“It does work”*
**Quality-Overall**12%
*“Good quality Repellent”*
**Value For Money**12%
*“Theyre werent expensive”*
**Pest/Insect Control**10%
*“Bug Free”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Smell**9%
*“Nice citronella scent”*
**Spray/Flow**6%
*“These are really effective and much easier to pack and also use, than the sprays”*
**Breathability**2%
*“Brilliant and convenient and doesnt take your breath away”*
**Color**2%
*“No issue at all fantastic price love the colours definitely buy again”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Did not work”*
**Pest/Insect Control**12%
*“does not get rid of them”*
**Advertised Vs Actual Product**11%
*“False advertising NO Deet”*
**Leak-Proof**9%
*“had leaked out over the delivery label”*
**Moist/Dry**5%
*“seemed a little dry”*
**Size-Overall**5%
*“Small”*
**Motor Power**5%
*“It met my expectations however one pump action spray didn't work which made me grouchy n grumble”*
**Allergies**5%
*“I am extremely allergic to gnats etc if bitten ihave an allergic reaction with a area the size of a saucer”*
**Certifications**5%
*“Doesn't make the grade”*
**Defective Material/Parts**5%
*“Return date not long enough bearing in mind you may not have used defective items before end date”*
### **Top return reasons **
**Leak-Proof**53%
**Functionality-Overall**19%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**4%
**Size-Overall**3%
**Moist/Dry**3%
**Connectivity-Overall**3%
**Durability**1%
**Motor Power**1%
**Language Issues**1%
## **Common questions**
- **Is insect repellent wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the insect repellent wipes niche?**
- 13 brands and 145 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in insect repellent wipes?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for insect repellent wipes peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the insect repellent wipes niche?**
- Listings span £4.20–£11.53; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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