---
title: "Trend — incontinence pants for men - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/incontinence-pants-for-men/trend"
last_updated: "2026-07-31T13:29:52.916Z"
locale: en
meta:
  description: "Niche score 69/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — incontinence pants for men - Flapen"
---

# **incontinence pants for men**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 23Conversion 83Competition 84Returns 100Price range 74Avg price 87Brand share 38Review moat 37Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£2.0M**

£2.0M/yr · 1.1M searches

**Avg price**

**Great****£19.79**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.26–£45.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,786.77**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch