---
title: "Trend — incontinence pads men - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/incontinence-pads-men/trend"
last_updated: "2026-07-31T17:27:36.502Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — incontinence pads men - Flapen"
---

# **incontinence pads men**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 21Conversion 95Competition 79Returns 100Price range 65Avg price 80Brand share 6Review moat 26Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.3M**

£1.3M/yr · 583K searches

**Avg price**

**Great****£17.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****£4.26–£35.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,933.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand