---
title: "Icon Interdental Brushes — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/icon-interdental-brushes"
last_updated: "2026-07-31T17:14:33.932Z"
locale: en
meta:
description: "Niche score 40/100 · £104K/yr market · 87K searches/yr · £5.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £104K/yr market · 87K searches/yr · £5.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Icon Interdental Brushes — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **icon interdental brushes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 100Competition 43Returns 100Price range 0Avg price 16Brand share 0Review moat 72Quality gap 25
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****603.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£104K**
£104K/yr · 87K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.69–£7.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, icon interdental brushes is a £104K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **icon interdental brushes market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£87K–£116K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Stoddard Icon48% - Stoddard33% - ICON16% - Interdental2% - STODDARD1%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -10.0% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/icon-interdental-brushes/trend)
## **Top icon interdental brushes search terms**
- **optim interdental brushes**30K/yr+6.2%23.7% conv. - **icon**21K/yr-24.1%2.1% conv. - **stoddard interdental brushes**11K/yr-14.6%20.7% conv. - **icon interdental brushes**10K/yr-32.4%17.4% conv. - **stoddard**4K/yr+39.4%14.9% conv. - **stoddard icon interdental brushes**3K/yr-4.9%18.5% conv. - **optim**4K/yr-7.8%19.4% conv. - **stoddard icon**3K/yr-34.9%21.1% conv. - **icon optim interdental brushes**3K/yr-23.5%13.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/icon-interdental-brushes/search-terms)
## **Top icon interdental brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stoddard Icon Blue Standard Interdental Brushes - 25 Per Pack**Stoddard Icon**£6.24**4.6★555 rev](https://www.amazon.co.uk/dp/B09BR8VJ11) [2**Stoddard Icon Red Standard Interdental Brushes - Pack of 25**Stoddard Icon**£6.42**4.6★1,064 rev](https://www.amazon.co.uk/dp/B09BZPGN11) [3**25 Stoddard ICON Interdental Brushes**ICON**£6.44**4.6★364 rev](https://www.amazon.co.uk/dp/B08NXFD5C1) [4**OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5**Stoddard**£7.06**4.6★1,393 rev](https://www.amazon.co.uk/dp/B07N47T9L3) [5**Stoddard Icon Green Standard Interdental Brushes - 25 Per Pack**Stoddard Icon**£6.34**4.6★1,064 rev](https://www.amazon.co.uk/dp/B09BR8HJDY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Optim Interdental Brush Blue 8 pack Size 3 0.6mm**Stoddard**£3.72**88 rev2y ago](https://www.amazon.co.uk/dp/B01LWD5EIB) [**OPTIM INTERDENTAL Brush Blister (8 Brushes) - Yellow (Size 4/0.7 MM)**Stoddard**£3.72**1,393 rev2y ago](https://www.amazon.co.uk/dp/B09FM6Z7VS) [**Icon Optim Grey Standard 25 Interdental Brushes - Pack of 1**Interdental**£6.62**62 rev3y ago](https://www.amazon.co.uk/dp/B0BP28PW78) [**Icon Optim Standard 6 Interdental Brushes Mixed Pack - Pack of 1**Interdental**£4.29**24 rev3y ago](https://www.amazon.co.uk/dp/B0BNVMMNZX) [**Stoddard Icon Red Standard Interdental Brushes - Pack of 25**Stoddard Icon**£6.42**1,064 rev4y ago](https://www.amazon.co.uk/dp/B09BZPGN11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stoddard OPTIM Interdental Brushes Pack of 25 White 0.35 mm Size 00**Stoddard**£7.43**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B07N45WB3G) [**OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5**Stoddard**£7.06**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B07N47T9L3) [**Stoddard Icon Pink Standard Interdental Brushes - Pack of 25**Stoddard Icon**£6.03**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B09BZMTKZF) [**Stoddard Icon Interdental Brush Blue - 25 Brush in one Pack**Stoddard**£6.15**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B00ZOU3J6S) [**Stoddard 25 ICON Interdental Brushes. Value Pack. All with extendable Handles. Choose from Four Different Sizes Floss Toothpick Plaque Tartar Removal Oral Hygiene Dental Brush - Yellow 0.7 mm**Stoddard**£6.44**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B00LC6PA4M)
**~~View all trending →~~**
## **What buyers say about icon interdental brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**26%
*“Durable tooth cleaning between teeth”*
**Quality-Overall**25%
*“Amazing quality”*
**Value For Money**16%
*“Excellent value for money”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Strength**5%
*“Quite strong”*
**Durability**3%
*“the brushes seem much more durable too”*
**Size-Overall**3%
*“True size”*
**Tooth Brightening**3%
*“Cleans Teeth”*
**Efficiency**2%
*“Does the job”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**16%
*“Bigger than the TePe”*
**Durability**14%
*“Quite easy to break”*
**Value For Money**12%
*“OK. Cheaper to buy in bulk”*
**Quality-Overall**11%
*“not as good quality as orange ones”*
**Strength**9%
*“Flimsy”*
**Jamming/Clogging**6%
*“sometimes can get stuck”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Oral Hygiene**5%
*“Who wants to put something in your mouth that's been dropped on the floor because the packet split”*
**Ease Of Cleaning**2%
*“unlike some that sometimes give you just the one holder that ends up getting dirty”*
### **Top return reasons **
**Size-Overall**67%
**Color**7%
**Adhesion/Stickiness**3%
**Smell**3%
**Durability**3%
**Advertised Vs Actual Product**3%
**Ease Of Cleaning**3%
**Strength**3%
**Quality-Overall**3%
**Thickness**3%
## **Common questions**
- **Is icon interdental brushes profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 20 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the icon interdental brushes niche?**
- 5 brands and 59 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in icon interdental brushes?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for icon interdental brushes peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the icon interdental brushes niche?**
- Listings span £3.69–£7.43; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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