---
title: "Trend — ichthammol ointment - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/ichthammol-ointment/trend"
last_updated: "2026-07-31T20:23:08.726Z"
locale: en
meta:
  description: "Niche score 40/100 · £422K/yr market · 249K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £422K/yr market · 249K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ichthammol ointment - Flapen"
---

# **ichthammol ointment**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 24Conversion 100Competition 0Returns 99Price range 0Avg price 17Brand share 0Review moat 50Quality gap 45

**Conversion**

**Incredible****27.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£422K**

£422K/yr · 249K searches

**Review moat**

**Okay****1,538**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.23**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£4.55–£8.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100