---
title: "Ichthammol Ointment — £422K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/ichthammol-ointment"
last_updated: "2026-07-31T22:03:43.722Z"
locale: en
meta:
description: "Niche score 40/100 · £422K/yr market · 249K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £422K/yr market · 249K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ichthammol Ointment — £422K/yr Amazon UK Niche (2026) - Flapen"
---
# **ichthammol ointment**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 24Conversion 100Competition 0Returns 99Price range 0Avg price 17Brand share 0Review moat 50Quality gap 45
**Conversion**
**Incredible****27.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£422K**
£422K/yr · 249K searches
**Review moat**
**Okay****1,538**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.55–£8.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ichthammol ointment is a £422K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ichthammol ointment market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£312K–£374K**
- units × avg price
- **Conversion rate**
- **27.3%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Care73% - Storm Patrol12% - Wilosc8% - BELL'S7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/ichthammol-ointment/trend)
## **Top ichthammol ointment search terms**
- **magnesium sulphate paste**112K/yr+1.9%30.7% conv. - **magnesium sulphate**29K/yr-12.4%15.4% conv. - **ichthammol ointment**17K/yr-6.9%2.6% conv. - **magnesium paste**13K/yr-4.2%27.0% conv. - **drawing ointment**12K/yr+8.6%15.8% conv. - **drawing salve**12K/yr-23.9%6.5% conv. - **magnesium sulphate paste drawing ointment**8K/yr-4.4%28.8% conv. - **magnesium sulfate paste**8K/yr+13.5%27.3% conv. - **drawing out cream for splinters**7K/yr+34.7%16.3% conv. - **drawing ointment for splinters**3K/yr+47.1%18.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/ichthammol-ointment/search-terms)
## **Top ichthammol ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£84K40%£169K60%£253K80%£338K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions**Care**£4.55**4.6★5,863 rev](https://www.amazon.co.uk/dp/B002R6UPKU) [2**Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |**Wilosc**£8.52**4.4★69 rev](https://www.amazon.co.uk/dp/B0FZ4M9PB4) [3**S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!**Storm Patrol**£6.94**4.4★13 rev](https://www.amazon.co.uk/dp/B0GQC3KX3F) [4**Magnesium Sulphate Paste 50g Drawing Ointment by BELLS**BELL'S**£5.59**4.5★1,358 rev](https://www.amazon.co.uk/dp/B01MYYBKDI) [5**S+P Magnesium Sulphate Drawing Paste 50g Phenol-Free Targeted Skin Impurity Remover Gentle Osmotic Action for Clogged Pores Advanced Non-Sting Formula with PCMX**Storm Patrol**£5.53**4.5★387 rev](https://www.amazon.co.uk/dp/B0F39HBKN9)
### **Newest**
by launch date
[**S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!**Storm Patrol**£6.94**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC3KX3F) [**Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |**Wilosc**£8.52**69 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ4M9PB4) [**S+P Magnesium Sulphate Drawing Paste 50g Phenol-Free Targeted Skin Impurity Remover Gentle Osmotic Action for Clogged Pores Advanced Non-Sting Formula with PCMX**Storm Patrol**£5.53**387 rev1y ago](https://www.amazon.co.uk/dp/B0F39HBKN9) [**Magnesium Sulphate Paste 50g Drawing Ointment by BELLS**BELL'S**£5.59**1,358 rev9y ago](https://www.amazon.co.uk/dp/B01MYYBKDI) [**Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions**Care**£4.55**5,863 rev16y ago](https://www.amazon.co.uk/dp/B002R6UPKU)
### **Trending**
90-day click momentum
[**S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!**Storm Patrol**£6.94**4.4★**▲ 171%**](https://www.amazon.co.uk/dp/B0GQC3KX3F) [**Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions**Care**£4.55**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B002R6UPKU) [**Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |**Wilosc**£8.52**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B0FZ4M9PB4) [**Magnesium Sulphate Paste 50g Drawing Ointment by BELLS**BELL'S**£5.59**4.5★**▼ 65%**](https://www.amazon.co.uk/dp/B01MYYBKDI) [**S+P Magnesium Sulphate Drawing Paste 50g Phenol-Free Targeted Skin Impurity Remover Gentle Osmotic Action for Clogged Pores Advanced Non-Sting Formula with PCMX**Storm Patrol**£5.53**4.5★**▼ 78%**](https://www.amazon.co.uk/dp/B0F39HBKN9)
## **What buyers say about ichthammol ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Advertised Vs Actual Product**17%
*“Does the job”*
**Efficiency**12%
*“Works well”*
**Value For Money**10%
*“Well worth it”*
**Ease Of Use**8%
*“Easy to use”*
**Allergies**4%
*“no irritation”*
**Ease Of Cleaning**2%
*“Its messy so its best to put it on the lint bit of a plaster”*
**Disinfection**2%
*“Perfect for drawing out infection or splinters”*
**Dosage**2%
*“Very good easy to take nice size tablet”*
**Inflammation**2%
*“eliminating the inflamation”*
### **What buyers complain about **
**Thickness**14%
*“Too thick to spread on wound spot”*
**Adhesion/Stickiness**10%
*“dries oddly sticky”*
**Moist/Dry**8%
*“Can't return it as it is just a dry mess”*
**Size-Overall**8%
*“It's a small container”*
**Functionality-Overall**7%
*“Didn't help me😟 I'm afraid this did nothing despite mixing It properly”*
**Allergies**7%
*“Had an ingrown hair on my beard line that resulted in a small hard bump under the skin”*
**Skin Health**6%
*“I had acne bumps under the skin that never came to a head even weeks after first appearing”*
**Instructions/User Manual/Troubleshooting**6%
*“instructions to find out the product was out of date”*
**Mixing/Blending**3%
*“I'm afraid this did nothing despite mixing It properly”*
**Value For Money**3%
*“hence it was not at all worth buying”*
### **Top return reasons **
**Functionality-Overall**36%
**Leak-Proof**14%
**Mixing/Blending**14%
**Adhesion/Stickiness**14%
**Value For Money**14%
**Quality-Overall**7%
## **Common questions**
- **Is ichthammol ointment profitable to sell on Amazon United Kingdom?**
- The niche generates £422K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ichthammol ointment niche?**
- 4 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ichthammol ointment?**
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.
- **When does demand for ichthammol ointment peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ichthammol ointment niche?**
- Listings span £4.55–£8.52; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.
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