---
title: "Hyrox — £114K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hyrox"
last_updated: "2026-07-31T13:45:06.614Z"
locale: en
meta:
description: "Niche score 55/100 · £114K/yr market · 115K searches/yr · £20.41 avg price. Soft demand (-12.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £114K/yr market · 115K searches/yr · £20.41 avg price. Soft demand (-12.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hyrox — £114K/yr Amazon UK Niche (2026) - Flapen"
---
# **hyrox**
**Worth a look**
Shows low returns (0.2%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Market size 27Growth 19Conversion 57Competition 63Returns 99Price range 70Avg price 89Brand share 25Review moat 92Quality gap 80
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****162.72**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.37–£42.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£114K**
£114K/yr · 115K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, hyrox is a £114K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hyrox market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£82K–£102K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**7%**
- Myprotein45% - The Rox Guys30% - Rane Sports6% - Puresport5% - BROKIG4% - Old English Company3% - Open — no brand owns it (5 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -12.1% search growth over the last 90 days.
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hyrox/trend)
## **Top hyrox search terms**
- **hyrox**51K/yr-19.4%1.1% conv. - **hyrox gifts**34K/yr-9.5%0.7% conv. - **my protein electrolyte**7K/yr+35.3%5.1% conv. - **hyrox electrolytes**9K/yr-15.6%10.7% conv. - **myprotein electrolytes**6K/yr-2.7%6.3% conv. - **electrolytes myprotein**4K/yr-4.7%5.7% conv. - **my protein electrolytes powder**5K/yr-41.3%6.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hyrox/search-terms)
## **Top hyrox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings**Myprotein**£13.30**4.5★124 rev](https://www.amazon.co.uk/dp/B0DHGYHQBX) [2**Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings**Myprotein**£14.61**4.3★28 rev](https://www.amazon.co.uk/dp/B0DQQ3495Z) [3**Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub**Myprotein**£14.91**4.7★27 rev](https://www.amazon.co.uk/dp/B0FLK2KNYQ) [4**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£35.23**3.8★32 rev](https://www.amazon.co.uk/dp/B0FY3VGXZ7) [5**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£37.50**3.8★32 rev](https://www.amazon.co.uk/dp/B0FY3Y6524)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L**Rane Sports**£11.38**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5M8FSB) [**Myprotein MP Mens Woven Training 7 Shorts Black | Regular Fit Workout Shorts with Woven Fabric & Mesh Pockets - M**Myprotein**£19.67**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ6WF1CB) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£35.23**32 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3VGXZ7) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£37.50**32 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3Y6524) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£39.37**32 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3VXX9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£34.67**3.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0FY3WCS44) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£35.32**3.8★**▲ 146%**](https://www.amazon.co.uk/dp/B0FY3TW546) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£35.23**3.8★**▲ 145%**](https://www.amazon.co.uk/dp/B0FY3VGXZ7) [**Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry**The Rox Guys**£35.49**3.8★**▲ 144%**](https://www.amazon.co.uk/dp/B0FY3V5KN3) [**Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L**Rane Sports**£11.38**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B0GJ5M8FSB)
**~~View all trending →~~**
## **What buyers say about hyrox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Amazing taste”*
**Value For Money**9%
*“Value for money”*
**Flavor**8%
*“Amazing strawberry flavour yumyum”*
**Quality-Overall**7%
*“Good quality, comfortable running socks”*
**Solubility**5%
*“easily dissolves”*
**Moist/Dry**4%
*“Great hydration”*
**Sweetness**4%
*“Very fruity which I like”*
**Comfort-Overall**3%
*“Very comfortable”*
**Size-Overall**3%
*“Perfect fit”*
**Color**2%
*“I have since purchased ever colour”*
### **What buyers complain about **
**Taste-Overall**28%
*“strange after taste”*
**Flavor**8%
*“The only negative I have for this is the taste - It's a fairly artificial berry flavour which I can get over”*
**Solubility**8%
*“This rubbish doesnt dissolve”*
**Salt Content**7%
*“Doesnt taste like salt like the other brand I bought”*
**Value For Money**4%
*“Very upsetting for the price”*
**Durability**4%
*“Worn three times”*
**Sweetness**3%
*“Too sweet”*
**Quality-Overall**2%
*“Quality is bad”*
**Gap/Hole**2%
*“Had a hole after the first run”*
**Portability**2%
*“Yet to find a better way to carry my phone”*
### **Top return reasons **
**Size-Overall**45%
**Color**11%
**Stitch/Finish/Polish**6%
**Material Quality**3%
**Chest Fit**2%
**Shape/Style**2%
**Grip**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is hyrox profitable to sell on Amazon United Kingdom?**
- The niche generates £114K/yr across 29 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hyrox niche?**
- 11 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in hyrox?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.2%.
- **What does it cost to enter the hyrox niche?**
- Listings span £3.37–£42.49; the average listing price is £20.41 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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