---
title: "Hydrocortisone Cream — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream"
last_updated: "2026-07-31T12:29:00.467Z"
locale: en
meta:
description: "Niche score 56/100 · £1.3M/yr market · 1.2M searches/yr · £6.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.3M/yr market · 1.2M searches/yr · £6.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hydrocortisone Cream — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **hydrocortisone cream**
**Launch it**
A $1.3M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Market size 82Growth 37Conversion 97Competition 46Returns 100Price range 12Avg price 19Brand share 43Review moat 36Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.2M searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,941.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.78**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.70–£16.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrocortisone cream is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hydrocortisone cream market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.0M–£1.4M**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **68%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- Generic29% - Pinewood23% - Skincalm14% - Wilosc8% - ANCIENT CARE CREATING HEALTHIER LIVES6% - ORTCI6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream/trend)
## **Top hydrocortisone cream search terms**
- **hydrocortisone cream**755K/yr+17.2%13.8% conv. - **steroid cream**78K/yr-10.8%8.0% conv. - **hydrocortisone cream 1 percent**58K/yr-7.7%14.5% conv. - **hydrocortisone**48K/yr-2.9%10.9% conv. - **1% hydrocortisone cream**28K/yr+49.5%15.4% conv. - **hydrocortisone cream 2.5 percent**34K/yr+16.1%9.9% conv. - **hc45 hydrocortisone cream**30K/yr+13.7%7.4% conv. - **steroid cream for eczema**26K/yr-26.5%6.7% conv. - **hydrocortisone ointment**24K/yr-21.1%4.1% conv. - **hydrocortisone cream 1%**19K/yr+18.4%10.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream/search-terms)
## **Top hydrocortisone cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£63K10%£126K15%£189K20%£252K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)**Pinewood**£3.29**4.6★5,280 rev](https://www.amazon.co.uk/dp/B08575WFRH) [2**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**4.6★63 rev](https://www.amazon.co.uk/dp/B0GYP51C7V) [3**Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation**Generic**£6.51**4.6★1,973 rev](https://www.amazon.co.uk/dp/B0DLWWBP7D) [4**4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)**Wilosc**£8.64**4.6★75 rev](https://www.amazon.co.uk/dp/B0GR1S8M5J) [5**2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary**ANCIENT CARE CREATING HEALTHIER LIVES**£4.85**4.6★104 rev](https://www.amazon.co.uk/dp/B0FM8M6NQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary**HydraSole**£7.28**41 rev3mo ago](https://www.amazon.co.uk/dp/B0GXX8ZDJH) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)**Wilosc**£8.64**75 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1S8M5J) [**5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream**Generic**£7.92**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GQNPJN53) [**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**63 rev11mo ago](https://www.amazon.co.uk/dp/B0GYP51C7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**4.6★**▲ 175%**](https://www.amazon.co.uk/dp/B0GYP51C7V) [**Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary**HydraSole**£7.28**4.5★**▲ 175%**](https://www.amazon.co.uk/dp/B0GXX8ZDJH) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**4.0★**▲ 172%**](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)**Wilosc**£8.64**4.6★**▲ 158%**](https://www.amazon.co.uk/dp/B0GR1S8M5J) [**5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Gel - Packging May Vary**Generic**£8.24**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0GQNVHSMV)
**~~View all trending →~~**
## **What buyers say about hydrocortisone cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value for money”*
**Allergies**13%
*“no skin irritation”*
**Itch Relief**12%
*“eases the itching”*
**Advertised Vs Actual Product**11%
*“Just as advertised”*
**Quality-Overall**11%
*“Great cream”*
**Efficiency**10%
*“Works well”*
**Skin Health**2%
*“clears the skin”*
**Moist/Dry**2%
*“Very effective on dry”*
**Ease Of Use**2%
*“Easy to use”*
**Soothing Effect**2%
*“It does a pretty good job at calming down a flare up”*
### **What buyers complain about **
**Allergies**27%
*“Skin reaction”*
**Functionality-Overall**15%
*“Didnt work”*
**Itch Relief**5%
*“Didnt take the itching away for hours”*
**Size-Overall**5%
*“Shame it's not the 15gm size”*
**Smell**5%
*“It smells awful”*
**Quality-Overall**2%
*“Not as good as it seems”*
**Value For Money**2%
*“a little expensive”*
**Inflammation**2%
*“Does not work on infected bites”*
**Durability**2%
*“didn't last an hour”*
**Ease Of Use**2%
*“when you come to use it again you have to squeeze the whole tube right up to the end”*
### **Top return reasons **
**Value For Money**25%
**Instructions/User Manual/Troubleshooting**25%
**Defective Material/Parts**25%
**Ease Of Use**25%
## **Common questions**
- **Is hydrocortisone cream profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 19 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the hydrocortisone cream niche?**
- 11 brands and 97 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in hydrocortisone cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- **When does demand for hydrocortisone cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hydrocortisone cream niche?**
- Listings span £2.70–£16.72; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 2,941 reviews — the moat a new listing must climb.
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