---
title: "Hydrocortisone Cream 1 Percent — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream-1-percent"
last_updated: "2026-07-31T15:20:56.202Z"
locale: en
meta:
description: "Niche score 42/100 · £119K/yr market · 117K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £119K/yr market · 117K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hydrocortisone Cream 1 Percent — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **hydrocortisone cream 1 percent**
**Skip it**
Prices mostly outside the sweet spot ($2.70–$8.92) — this niche doesn't clear our bar today.
Market size 28Growth 28Conversion 98Competition 30Returns 100Price range 0Avg price 17Brand share 34Review moat 36Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,936.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£119K**
£119K/yr · 117K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.70–£8.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrocortisone cream 1 percent is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hydrocortisone cream 1 percent market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£90K–£120K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**11%**
- Pinewood30% - Generic28% - Skincalm11% - ANCIENT CARE CREATING HEALTHIER LIVES9% - Wilosc6% - HydraSole4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream-1-percent/trend)
## **Top hydrocortisone cream 1 percent search terms**
- **hydrocortisone cream 1 percent**58K/yr-7.7%14.4% conv. - **1% hydrocortisone cream**28K/yr+49.5%15.2% conv. - **hydrocortisone cream 1%**19K/yr+18.4%10.1% conv. - **hydrocortisone cream for eczema**7K/yr-58.4%7.3% conv. - **1% hydrocortisone**3K/yr-33.5%11.7% conv. - **hydrocortisone cream 1 percent eczema**2K/yr-0.6%7.6% conv. - **hydrocortisone cream 1 percent steroid eczema**399/yr-27.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hydrocortisone-cream-1-percent/search-terms)
## **Top hydrocortisone cream 1 percent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)**Pinewood**£3.29**4.6★5,280 rev](https://www.amazon.co.uk/dp/B08575WFRH) [2**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**4.6★63 rev](https://www.amazon.co.uk/dp/B0GYP51C7V) [3**Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation**Generic**£6.51**4.6★1,973 rev](https://www.amazon.co.uk/dp/B0DLWWBP7D) [4**2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary**ANCIENT CARE CREATING HEALTHIER LIVES**£4.85**4.6★104 rev](https://www.amazon.co.uk/dp/B0FM8M6NQP) [5**Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (2 x 10g Tube)**Pinewood**£4.45**4.6★5,280 rev](https://www.amazon.co.uk/dp/B0855ZB2NZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary**HydraSole**£7.28**41 rev3mo ago](https://www.amazon.co.uk/dp/B0GXX8ZDJH) [**3 x Hydrocortisone Cream 1% w/w - Bite and Sting Cream for Mosquito and Bee Sting Treatment Anti-Itch Cream and Redness Solution (3 x 10g Tube) Peakwise Bundle Relief Guide (Brand May Vary)**PEAKWISE**£8.22**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GVKKMNRT) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)**Wilosc**£8.64**75 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1S8M5J) [**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**63 rev11mo ago](https://www.amazon.co.uk/dp/B0GYP51C7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream**Generic**£4.93**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B0GYP51C7V) [**Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary**HydraSole**£7.28**4.5★**▲ 156%**](https://www.amazon.co.uk/dp/B0GXX8ZDJH) [**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**4.0★**▲ 155%**](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**3 x Hydrocortisone Cream 1% w/w - Bite and Sting Cream for Mosquito and Bee Sting Treatment Anti-Itch Cream and Redness Solution (3 x 10g Tube) Peakwise Bundle Relief Guide (Brand May Vary)**PEAKWISE**£8.22**4.7★**▲ 149%**](https://www.amazon.co.uk/dp/B0GVKKMNRT) [**4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)**Wilosc**£8.64**4.6★**▲ 121%**](https://www.amazon.co.uk/dp/B0GR1S8M5J)
**~~View all trending →~~**
## **What buyers say about hydrocortisone cream 1 percent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value for money”*
**Allergies**13%
*“no skin irritation”*
**Advertised Vs Actual Product**12%
*“Just as advertised”*
**Quality-Overall**11%
*“Great cream”*
**Itch Relief**11%
*“eases the itching”*
**Efficiency**10%
*“Works well”*
**Skin Health**2%
*“clears the skin”*
**Ease Of Use**2%
*“Easy to use”*
**Soothing Effect**2%
*“It does a pretty good job at calming down a flare up”*
**Inflammation**2%
*“Effective at reducing inflammation”*
### **What buyers complain about **
**Allergies**28%
*“Itchy skin”*
**Functionality-Overall**15%
*“Not effective”*
**Itch Relief**5%
*“Didnt take the itching away for hours”*
**Smell**5%
*“Strong smell”*
**Size-Overall**5%
*“Shame it's not the 15gm size”*
**Quality-Overall**3%
*“Not as good as it seems”*
**Value For Money**3%
*“a little expensive”*
**Inflammation**2%
*“Does not work on infected bites”*
**Ease Of Use**2%
*“when you come to use it again you have to squeeze the whole tube right up to the end”*
**Dilute/Watery**2%
*“Didn't work and felt like liquid putty”*
### **Top return reasons **
**Ease Of Use**25%
**Instructions/User Manual/Troubleshooting**25%
**Defective Material/Parts**25%
**Value For Money**25%
## **Common questions**
- **Is hydrocortisone cream 1 percent profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 14 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hydrocortisone cream 1 percent niche?**
- 10 brands and 58 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in hydrocortisone cream 1 percent?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- **When does demand for hydrocortisone cream 1 percent peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hydrocortisone cream 1 percent niche?**
- Listings span £2.70–£8.92; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 2,937 reviews — the moat a new listing must climb.
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