---
title: "Trend — hot wax - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hot-wax/trend"
last_updated: "2026-07-31T17:17:29.229Z"
locale: en
meta:
  description: "Niche score 54/100 · £68K/yr market · 84K searches/yr · £13.15 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £68K/yr market · 84K searches/yr · £13.15 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hot wax - Flapen"
---

# **hot wax**

**Worth a look**

Shows low returns (0.4%), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 41Conversion 68Competition 52Returns 98Price range 63Avg price 60Brand share 61Review moat 30Quality gap 72

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£5.12–£32.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.15**

avg listing price — sweet spot $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,520.48**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£68K**

£68K/yr · 84K searches