---
title: "Hip Support — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hip-support"
last_updated: "2026-07-31T13:03:05.806Z"
locale: en
meta:
description: "Niche score 51/100 · £70K/yr market · 155K searches/yr · £20.51 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £70K/yr market · 155K searches/yr · £20.51 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hip Support — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **hip support**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($70K/yr) keeps it on the watch list.
Market size 17Growth 19Conversion 27Competition 79Returns 39Price range 84Avg price 89Brand share 70Review moat 40Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£20.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.10–£74.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,502.52**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£70K**
£70K/yr · 155K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, hip support is a £70K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hip support market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£62K–£82K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**63%**
Top 20: 95%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**30%**
- Dr. Arthritis27% - Comfort & Care Apparel12% - Runhit9% - Always Ready8% - Bodyprox7% - ARMSTRONG AMERICA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hip-support/trend)
## **Top hip support search terms**
- **hip support for women**33K/yr-14.3%1.7% conv. - **hip brace**20K/yr-12.8%1.5% conv. - **hip**20K/yr-10.4%0.0% conv. - **hip support for men**26K/yr-14.7%3.1% conv. - **hip support**17K/yr-17.6%1.8% conv. - **groin support**11K/yr+9.8%4.1% conv. - **hip brace for women**12K/yr-10.0%1.6% conv. - **hip brace for men**5K/yr-20.5%3.5% conv. - **hip supports**4K/yr-3.0%0.8% conv. - **hip support brace**5K/yr-24.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hip-support/search-terms)
## **Top hip support products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr.Arthritis Doctor Developed Strengthening & Stabilizing Hip Brace for Men & Women W/Doctor Handbook - Hip Brace for Sciatica Pain Relief - Compression Wrap for Hip Pain - (L/XL Black Left)**Dr. Arthritis**£24.24**4.0★2,824 rev](https://www.amazon.co.uk/dp/B0B4DWDDQK) [2**Bodyprox Groin Support Bandage Adjustable Compression Wrap For Hip Groin Hamstring Thigh And Sciatic Nerve Pain Relief**Bodyprox**£12.45**4.0★8,903 rev](https://www.amazon.co.uk/dp/B01N1HGESN) [3**Dr.Arthritis Doctor Developed Hip Support Brace & Doctor Handbook - Hip Brace For Women & Men (L/Xl Pink)**Dr. Arthritis**£18.81**4.0★2,824 rev](https://www.amazon.co.uk/dp/B0B4DP855K) [4**Comfort & Care Apparel Hip Protector Pants a set of 3 pieces / Breathable fabric 95% cotton & 5% lycria /Washable/ Without Pads - XL**Comfort & Care Apparel**£41.67**2.9★6 rev](https://www.amazon.co.uk/dp/B0DZ279LXR) [5**Runhit Compression Shorts Men Athletic Underwear for Men Spandex Running Shorts Workout**Runhit**£15.24**4.5★19,572 rev](https://www.amazon.co.uk/dp/B07RGP48Q3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lusofie Invisible Silicone Hip Pads Natural Look Butt Enhancers with Adhesive Comfort Fit Hip Lifters for Women Discreet Body Shaping Pads for Wedding Party & Daily Wear (Beige L Size 2Pcs)**Lusofie**£7.70**17 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1QLMDS) [**AVQY Hip Brace Hip Support for Men and Women Thigh Support Groin Brace Sciatic Belt for Sciatica Pain Relief Hamstring Support Compression Sleeve Wrap for Pulled Groin Sciatic Nerve Pain**AVQY**£8.67**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FLF944JH) [**Hip Support for Men and Women 1PCS Hip Brace for Sciatica Pain Relief Thigh Support for Hip Pain (Black Red)**Haxisii**£5.54**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FKFZCNH1) [**Grosion Hip Support for Women and Men Hip Brace with Good Air Permeability Thigh Support Can Relieve Discomfort During Exercise (Black Red)**Grosion**£6.30**17 rev1y ago](https://www.amazon.co.uk/dp/B0FFN2G9JM) [**Runhit Mens Compression Shorts 1 or 2 Packs Anti Chafing Moisture Wicking Underwear Quick Dry Spandex Fabric Base Layer Shorts Sport Undershorts for Cycling Running Gym Black/Navy L**Runhit**£8.54**112 rev1y ago](https://www.amazon.co.uk/dp/B0F8VR1JJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lusofie Invisible Silicone Hip Pads Natural Look Butt Enhancers with Adhesive Comfort Fit Hip Lifters for Women Discreet Body Shaping Pads for Wedding Party & Daily Wear (Beige L Size 2Pcs)**Lusofie**£7.70**3.8★**▲ 214%**](https://www.amazon.co.uk/dp/B0GL1QLMDS) [**Comfort & Care Apparel Hip Protector Pants a set of 3 pieces / Breathable fabric 95% cotton & 5% lycria /Washable/ Without Pads - XL**Comfort & Care Apparel**£41.67**2.9★**▲ 203%**](https://www.amazon.co.uk/dp/B0DZ279LXR) [**Runhit Mens Compression Shorts 1 or 2 Packs Anti Chafing Moisture Wicking Underwear Quick Dry Spandex Fabric Base Layer Shorts Sport Undershorts for Cycling Running Gym Black/Navy L**Runhit**£8.54**4.4★**▲ 198%**](https://www.amazon.co.uk/dp/B0F8VR1JJH) [**Runhit Compression Shorts Men Athletic Underwear for Men Spandex Running Shorts Workout**Runhit**£15.24**4.5★**▲ 189%**](https://www.amazon.co.uk/dp/B07RGP48Q3) [**Comfort & Care Apparel Hip Protector Pants a Set of 3 Pieces/Breathable Fabric 95% Cotton & 5% lycria/Washable/Without Pads - 2XL White**Comfort & Care Apparel**£43.06**2.9★**▲ 176%**](https://www.amazon.co.uk/dp/B0DZ25GNJ1)
**~~View all trending →~~**
## **What buyers say about hip support**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent quality and functional”*
**Size-Overall**17%
*“Fits well”*
**Comfort-Overall**10%
*“Very comfortable”*
**Value For Money**6%
*“Worth every penny”*
**Advertised Vs Actual Product**6%
*“As described”*
**Adjustability/Rotatability/Reclining**4%
*“Adjustable fit”*
**Efficiency**4%
*“Do the work”*
**Strength**4%
*“It is strong”*
**Support-Overall**3%
*“these supports help me be able to continue to play”*
**Body Support**3%
*“Support belt”*
### **What buyers complain about **
**Size-Overall**17%
*“it just didn't fit correctly”*
**Ease Of Use**10%
*“Difficult to put on”*
**Functionality-Overall**9%
*“Didn't work for me”*
**Comfort-Overall**9%
*“Not comfortable”*
**Value For Money**7%
*“Theyre not cheap”*
**Strength**7%
*“Flimsy material,hardly any support”*
**Quality-Overall**5%
*“Poor quality”*
**Material Quality**4%
*“Flimsy material”*
**Advertised Vs Actual Product**3%
*“on box says its for sciatica from the back. Did nothing.”*
**Durability**3%
*“Overall, they didn't last long so I would opt for another brand”*
### **Top return reasons **
**Size-Overall**57%
**Functionality-Overall**11%
**Comfort-Overall**7%
**Quality-Overall**3%
**Heating**3%
**Advertised Vs Actual Product**2%
**Ease Of Use**1%
**Compatibility-Overall**1%
**Joint Pain**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is hip support profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 44 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hip support niche?**
- 26 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in hip support?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Functionality-Overall. The return rate is 3.9%.
- **When does demand for hip support peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hip support niche?**
- Listings span £5.10–£74.69; the average listing price is £20.51 (sweet spot $15–$100). The average incumbent carries 2,503 reviews — the moat a new listing must climb.
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