---
title: "Heel Grips — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/heel-grips"
last_updated: "2026-07-31T16:23:26.760Z"
locale: en
meta:
description: "Niche score 48/100 · £74K/yr market · 119K searches/yr · £4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £74K/yr market · 119K searches/yr · £4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Heel Grips — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **heel grips**
**Skip it**
Prices mostly outside the sweet spot ($2.71–$7.80) — this niche doesn't clear our bar today.
Market size 18Growth 27Conversion 96Competition 38Returns 98Price range 0Avg price 13Brand share 51Review moat 52Quality gap 82
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,436.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£74K**
£74K/yr · 119K searches
**Avg price**
**Bad****£4.55**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.71–£7.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, heel grips is a £74K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heel grips market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£68K–£91K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**21%**
- VivoFoot21% - HDXH19% - IBEX MART18% - Dr. Scholl's9% - PEDIMEND6% - AnnndFoot5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/heel-grips/trend)
## **Top heel grips search terms**
- **heel grips for ladies shoes**96K/yr+11.7%11.9% conv. - **gel heel grips**6K/yr+35.7%5.5% conv. - **heel grips for boots**10K/yr-78.0%1.6% conv. - **dr martens heel grips**4K/yr-47.4%4.4% conv. - **heal grip for women**3K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/heel-grips/search-terms)
## **Top heel grips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shoe Heel Grips 6 Pack Suede Mens Ladies One Size Fits All Foot Care Comfortable (Heel Grips)**IBEX MART**£3.63**4.1★473 rev](https://www.amazon.co.uk/dp/B0CJMH4QQ5) [2**VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Beige 6mm)**VivoFoot**£5.01**4.0★4,691 rev](https://www.amazon.co.uk/dp/B0BDY5831X) [3**4 PCS Heel Cushion Pads Heel Cushion Pads Self-Adhesive Heel Grips Inserts for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Shopping etc(Black and Skin Tone)**HDXH**£3.40**4.1★1,073 rev](https://www.amazon.co.uk/dp/B0F387ZFR9) [4**Scholl Party Feet Invisible Gel Heel Shields**Dr. Scholl's**£5.09**3.7★854 rev](https://www.amazon.co.uk/dp/B001DZPV5K) [5**Ultra Soft Leather Heel Grips by Pedimend | Shoes Too Big | Eliminates Slipping and Rubbing | Prevent Blisters - Skin Irritation/Soreness | Odor Resistant | Foot Care (Suede Leather (2PAIR))**PEDIMEND**£6.83**3.8★237 rev](https://www.amazon.co.uk/dp/B07N92NR4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)**AnnndFoot**£5.83**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQ65YT6) [**4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes**HeiTao**£3.06**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GSD1Q732) [**4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)**HTMM**£2.85**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GRFSJJKJ) [**Xynovate 4 Pairs Heel Cushion Self Adhesive Anti-Slip Heel Grips Pads for Shoe Too Big for Women Men Preventing Blisters Improved Shoe Fit and Comfort(Black & Beige)**Xynovate**£4.18**186 rev7mo ago](https://www.amazon.co.uk/dp/B0G512VMD9) [**4 Pcs Anti Slip Heel Pad Heel Cushion Pads Heel Grips Shoe Pads Heel Cushion for Heel Cushion Inserts Heel Pads to Prevent Heel Slipping Out Rubbing and Blisters (Thickness 6mm Black and Beige)**Shenlee**£2.71**16 rev9mo ago](https://www.amazon.co.uk/dp/B0FWBYMH32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)**AnnndFoot**£5.83**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0GWQ65YT6) [**4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes**HeiTao**£3.06**4.3★**▲ 236%**](https://www.amazon.co.uk/dp/B0GSD1Q732) [**4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)**HTMM**£2.85**5.0★**▲ 192%**](https://www.amazon.co.uk/dp/B0GRFSJJKJ) [**VivoFoot 4 PC Heel Grips Heel Liners & Inserts for Loose Shoes (Beige 4mm)**VivoFoot**£4.97**4.0★**▲ 186%**](https://www.amazon.co.uk/dp/B0BDY51HKS) [**AnjoCare Heel Cushion Pads 3 Pairs Self Adhesive Heel Grips Shoe Pads for Loose Shoes Anti-Slip Heel Cushion Inserts for Sneakers High Heels Sneakers Leather Shoes Too Big**AnjoCare**£3.75**4.1★**▲ 115%**](https://www.amazon.co.uk/dp/B095P26MNN)
**~~View all trending →~~**
## **What buyers say about heel grips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“So comfortable”*
**Quality-Overall**15%
*“Decent quality”*
**Advertised Vs Actual Product**11%
*“Exactly as it says”*
**Size-Overall**8%
*“Easy fit”*
**Cushion**7%
*“Cushion comfort and fit”*
**Value For Money**7%
*“Good for the price”*
**Adhesion/Stickiness**6%
*“very adhesive”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**4%
*“Works well”*
**Grip**4%
*“Firm grip”*
### **What buyers complain about **
**Adhesion/Stickiness**32%
*“Adhesion was poor”*
**Durability**9%
*“Came off after a couple of uses”*
**Functionality-Overall**7%
*“Did not work”*
**Quality-Overall**6%
*“Cheap and for a reason”*
**Value For Money**6%
*“these are not the most expensive”*
**Grip**5%
*“No grip”*
**Size-Overall**4%
*“Completely not fit for purpose”*
**Thickness**2%
*“They are thick in some places”*
**Comfort-Overall**2%
*“Uncomfortable”*
**Pain Relief-Overall**2%
*“had potential to give me blisters”*
### **Top return reasons **
**Adhesion/Stickiness**24%
**Size-Overall**20%
**Functionality-Overall**16%
**Comfort-Overall**10%
**Quality-Overall**5%
**Compatibility-Overall**4%
**Thickness**4%
**Grip**3%
**Thin**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is heel grips profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the heel grips niche?**
- 15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in heel grips?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.4%.
- **When does demand for heel grips peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the heel grips niche?**
- Listings span £2.71–£7.80; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 1,437 reviews — the moat a new listing must climb.
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