---
title: "Head Shavers for Men — £3.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/head-shavers-for-men"
last_updated: "2026-07-31T06:34:34.772Z"
locale: en
meta:
description: "Niche score 65/100 · £3.4M/yr market · 1.5M searches/yr · £42.61 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £3.4M/yr market · 1.5M searches/yr · £42.61 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Head Shavers for Men — £3.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **head shavers for men**
**Launch it**
A $3.4M/yr market growing +7.9% this quarter with returns at 1.9% — clears our launch bar.
Market size 96Growth 35Conversion 61Competition 56Returns 76Price range 80Avg price 95Brand share 58Review moat 43Quality gap 62
**Market size**
**Incredible****£3.4M**
£3.4M/yr · 1.5M searches
**Avg price**
**Incredible****£42.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£17.20–£118.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,159.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, head shavers for men is a £3.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 65/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **head shavers for men market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£2.6M–£3.4M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**21%**
- DOAO20% - PHILIPS16% - SKULL SHAVER16% - Vonktar10% - MAXGROOM9% - Remington8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/head-shavers-for-men/trend)
## **Top head shavers for men search terms**
- **head shavers for men**494K/yr+0.2%4.3% conv. - **skull shaver**275K/yr+4.9%4.3% conv. - **head shaver**251K/yr+16.3%4.1% conv. - **head shavers for bald men**91K/yr+6.2%5.1% conv. - **mens head shaver**74K/yr-12.2%3.7% conv. - **remington head shaver**58K/yr+18.3%3.8% conv. - **bald head shaver**29K/yr+218.4%5.0% conv. - **head shavers**31K/yr+8.2%3.1% conv. - **mens head shaver bald**25K/yr+49.8%5.2% conv. - **philips head shaver**18K/yr-21.3%5.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/head-shavers-for-men/search-terms)
## **Top head shavers for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£169K10%£339K15%£508K20%£678K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Head Shavers for Men IPX7 Waterproof 6D Magnetic Self-Sharpening Steel Blades Smooth Shave in 3 Minutes Wet & Dry 180-Min Usage Type-C Fast Charge Easy Clean LED Display Gifts for Men**DOAO**£26.49**4.4★1,165 rev](https://www.amazon.co.uk/dp/B0FK4FJWFZ) [2**Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)**Vonktar**£17.86**4.7★429 rev](https://www.amazon.co.uk/dp/B0FSKYTQQT) [3**Skull Shaver Pitbull Silver Pro SX5 Head and Face Shaver Electric for Men Wet & Dry Cordless Water Resistant Enhanced Performance**SKULL SHAVER**£64.35**3.8★2,043 rev](https://www.amazon.co.uk/dp/B0DT1Q3QTF) [4**Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15**PHILIPS**£61.17**4.5★487 rev](https://www.amazon.co.uk/dp/B0FJS72Z6H) [5**Philips Head Shaver Pro 5000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS5980/15**PHILIPS**£50.85**4.5★607 rev](https://www.amazon.co.uk/dp/B0FJS57295)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**% Electric Head Shavers for Men: Electric Razor for Bald Men - 7D Rotating Shaver with LED Display - -- USB C Rechargeable Shaving Grooming Set**SHPAVVER ETHUP**£25.89**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF551FD) [**MAXGROOM PRO Head Shavers for Bald Men Upgraded 7D Magnetic Shaver Blade Extended Battery Life 7500-8800Rpm Mens Shaver IPX6 Waterproof Ergonomic Design Type-C Charging**MAXGROOM**£43.61**156 rev7mo ago](https://www.amazon.co.uk/dp/B0G7FFXMQ1) [**Zenmos Mens Head Shaver Bald 7D Electric Bald Head Shavers for Men with LED Display Waterproof IPX5 Hair Shavers for Men Bald Head Magnetic Blade Head Razors Mens Grooming Gift**Zenmos**£17.20**105 rev8mo ago](https://www.amazon.co.uk/dp/B0FJR557T2) [**Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)**Vonktar**£17.86**429 rev10mo ago](https://www.amazon.co.uk/dp/B0FSKYTQQT) [**Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15**PHILIPS**£61.17**487 rev11mo ago](https://www.amazon.co.uk/dp/B0FJS72Z6H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**% Electric Head Shavers for Men: Electric Razor for Bald Men - 7D Rotating Shaver with LED Display - -- USB C Rechargeable Shaving Grooming Set**SHPAVVER ETHUP**£25.89**5.0★**▲ 226%**](https://www.amazon.co.uk/dp/B0GWF551FD) [**Head Shavers for Bald Men Professional 5-in-1 Electric Head Shaver Grooming Kit 7D Floating Wet & Dry Electric Razor for Bald Heads with LED Smart Display & Type-C Charging for Hair/Face/Beard**GASREKV**£20.92**5.0★**▲ 224%**](https://www.amazon.co.uk/dp/B0H3V9DMYQ) [**Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15**PHILIPS**£61.17**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0FJS72Z6H) [**Skull Shaver - Pitbull Gold PRO GX5 Head and face Shaver**SKULL SHAVER**£94.37**4.2★**▲ 86%**](https://www.amazon.co.uk/dp/B0DSWRBTQV) [**MAXGROOM PRO Head Shavers for Bald Men Upgraded 7D Magnetic Shaver Blade Extended Battery Life 7500-8800Rpm Mens Shaver IPX6 Waterproof Ergonomic Design Type-C Charging**MAXGROOM**£43.61**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0G7FFXMQ1)
**~~View all trending →~~**
## **What buyers say about head shavers for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“in this case its pure quality”*
**Value For Money**17%
*“Great value”*
**Ease Of Use**16%
*“easy to control”*
**Battery Life**8%
*“Battery is amazing”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Ease Of Cleaning**5%
*“no messy cleaning up anymore”*
**Charging**5%
*“easy to charge”*
**Comfort-Overall**2%
*“Very comfortable”*
**Durability**2%
*“Durable”*
**Soft Feel**2%
*“Smooth shave”*
### **What buyers complain about **
**Durability**23%
*“Doesnt last”*
**Quality-Overall**13%
*“Poor Quality”*
**Value For Money**10%
*“Not worth it”*
**Charging**9%
*“Does not charge”*
**Battery Life**8%
*“Poor battery life”*
**Functionality-Overall**5%
*“its stopped working”*
**Allergies**2%
*“It looked almost like rashes”*
**Strength**2%
*“I'm disappointed in how brittle these things are”*
**Ease Of Cleaning**2%
*“Cleaning's can be a bit fiddly for some”*
**Defective Material/Parts**1%
*“This item is faulty”*
### **Top return reasons **
**Functionality-Overall**26%
**Charging**17%
**Defective Material/Parts**10%
**Quality-Overall**8%
**Durability**7%
**Battery Life**4%
**Advertised Vs Actual Product**4%
**Damage/Burn Hair**3%
**Sharpness**2%
**Product Condition**2%
## **Common questions**
- **Is head shavers for men profitable to sell on Amazon United Kingdom?**
- The niche generates £3.4M/yr across 23 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Launch it (65/100).
- **How competitive is the head shavers for men niche?**
- 15 brands and 87 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in head shavers for men?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.9%.
- **When does demand for head shavers for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the head shavers for men niche?**
- Listings span £17.20–£118.44; the average listing price is £42.61 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.
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