---
title: "Trend — head lice repellent spray - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/head-lice-repellent-spray/trend"
last_updated: "2026-07-31T20:49:38.997Z"
locale: en
meta:
  description: "Niche score 35/100 · £270K/yr market · 173K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £270K/yr market · 173K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — head lice repellent spray - Flapen"
---

# **head lice repellent spray**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 8Conversion 100Competition 2Returns 100Price range 19Avg price 19Brand share 0Review moat 27Quality gap 24

**Conversion**

**Incredible****22.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£270K**

£270K/yr · 173K searches

**Review moat**

**Okay****3,792.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.92**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.44–£18.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-34.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand