---
title: "Hayfever — £986K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hayfever"
last_updated: "2026-07-31T18:49:02.343Z"
locale: en
meta:
description: "Niche score 55/100 · £986K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £986K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hayfever — £986K/yr Amazon UK Niche (2026) - Flapen"
---
# **hayfever**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 77Growth 92Conversion 99Competition 8Returns 100Price range 51Avg price 40Brand share 0Review moat 41Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+103.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****£986K**
£986K/yr · 497K searches
**Price range**
**Good****£2.82–£27.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,359.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, hayfever is a £986K/yr Amazon United Kingdom market (497K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hayfever market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Galpharm48% - Allevia29% - HISTALLAY17% - PIRITEZE3% - Pharmafitness3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hayfever/trend)
## **Top hayfever search terms**
- **fexofenadine**228K/yr+96.1%18.9% conv. - **fexofenadine 180mg**103K/yr+109.1%13.3% conv. - **fexofenadine 120mg**50K/yr+76.2%18.3% conv. - **treathay**22K/yr+164.4%26.5% conv. - **fexofenadine hayfever tablets**9K/yr+331.4%17.0% conv. - **fexofenadine 180mg antihistamine tablets**18K/yr+14.9%12.9% conv. - **fexofenadine hydrochloride**13K/yr+108.3%14.7% conv. - **histally hayfever tablets**11K/yr+167.3%23.1% conv. - **treathay hayfever tablets**7K/yr+90.6%26.0% conv. - **histahive antihistamine 180mg**5K/yr+251.3%4.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hayfever/search-terms)
## **Top hayfever products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£148K30%£296K45%£444K60%£591K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets**Galpharm**£4.93**4.7★3,064 rev](https://www.amazon.co.uk/dp/B09X5MCT4D) [2**Allevia Hayfever Allergy Tablets Prescription Strength 120 mg Fexofenadine 24hr Relief Acts Within 1 Hour Including Sneezing Watery Eyes Itchy and Runny Nose 30 Tablets**Allevia**£6.35**4.5★12,899 rev](https://www.amazon.co.uk/dp/B09QQRZ4M5) [3**Histallay Hayfever & Allergy Relief Tablets 30 Tablets 120mg Fexofenadine Antihistamine 24hr Relief Acts Within 1hr Relieves Hayfever Pet Dust and Mould Allergies**HISTALLAY**£5.48**4.6★1,263 rev](https://www.amazon.co.uk/dp/B0CQP98Z2Z) [4**Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 10 Tablets**Galpharm**£2.82**4.5★177 rev](https://www.amazon.co.uk/dp/B0B6493R37) [5**Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies**Allevia**£17.44**4.7★1,283 rev](https://www.amazon.co.uk/dp/B0D4ZCDR6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Months Supply Treat-hay Hayfever Relief Fexofenadine 120mg 30 Tablets x 3 Boxes (90 Tablets)**Pharmafitness**£15.24**26 rev1y ago](https://www.amazon.co.uk/dp/B0F99X55YQ) [**Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s**PIRITEZE**£6.21**75 rev1y ago](https://www.amazon.co.uk/dp/B0DZF69FWT) [**Histallay Hayfever & Allergy Relief Tablets 180 Tablet 120mg Fexofenadine**HISTALLAY**£27.83**87 rev2y ago](https://www.amazon.co.uk/dp/B0D9W4LZDH) [**Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies**Allevia**£17.44**1,283 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZCDR6C) [**Histallay Hayfever & Allergy Relief Tablets 30 Tablets 120mg Fexofenadine Antihistamine 24hr Relief Acts Within 1hr Relieves Hayfever Pet Dust and Mould Allergies**HISTALLAY**£5.48**1,263 rev2y ago](https://www.amazon.co.uk/dp/B0CQP98Z2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s**PIRITEZE**£6.21**4.7★**▲ 52%**](https://www.amazon.co.uk/dp/B0DZF69FWT) [**Histallay Hayfever & Allergy Relief Tablets 180 Tablet 120mg Fexofenadine**HISTALLAY**£27.83**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B0D9W4LZDH) [**3 Months Supply Treat-hay Hayfever Relief Fexofenadine 120mg 30 Tablets x 3 Boxes (90 Tablets)**Pharmafitness**£15.24**4.8★**▲ 23%**](https://www.amazon.co.uk/dp/B0F99X55YQ) [**Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 10 Tablets**Galpharm**£2.82**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B0B6493R37) [**Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets**Galpharm**£4.93**4.7★**— 3%**](https://www.amazon.co.uk/dp/B09X5MCT4D)
**~~View all trending →~~**
## **What buyers say about hayfever**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Excellent value for money”*
**Quality-Overall**13%
*“I like this product its well made”*
**Efficiency**13%
*“Works effectively”*
**Fever Relief**13%
*“Great for hayfever”*
**Allergies**11%
*“Helps allergies alot”*
**Advertised Vs Actual Product**8%
*“Item description”*
**Dosage**3%
*“The tablets are easy to take”*
**Strength**2%
*“Effective”*
**Ease Of Use**2%
*“Easy to use”*
**Eye-Hygiene**1%
*“have helped with my eye relief mostly”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Didn't work”*
**Allergies**22%
*“itchy eyes and all hay fever allergies”*
**Side Effects**10%
*“it dident touch my hayfever symptoms”*
**Fever Relief**9%
*“Doesn't manage my hay fever completely”*
**Value For Money**5%
*“cost a lot more”*
**Sinus Relief**3%
*“it did not do much for the stuffiness in my nose”*
**Quality-Overall**2%
*“No better than any of the cheaper products available on the market”*
**Dosage**2%
*“only 15pills in a box”*
**Stale/Rotten/Spoiled**2%
*“Rubbish product”*
**Accuracy-Overall**1%
*“We all know they are not all 100% reliable”*
## **Common questions**
- **Is hayfever profitable to sell on Amazon United Kingdom?**
- The niche generates £986K/yr across 8 tracked products. 90-day search growth is +103.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hayfever niche?**
- 5 brands and 63 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hayfever?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Side Effects. The return rate is 0.0%.
- **When does demand for hayfever peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the hayfever niche?**
- Listings span £2.82–£27.83; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 2,359 reviews — the moat a new listing must climb.
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