---
title: "Hayfever Eye Drops — £319K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hayfever-eye-drops"
last_updated: "2026-07-31T11:37:46.443Z"
locale: en
meta:
description: "Niche score 49/100 · £319K/yr market · 296K searches/yr · £4.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £319K/yr market · 296K searches/yr · £4.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hayfever Eye Drops — £319K/yr Amazon UK Niche (2026) - Flapen"
---
# **hayfever eye drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 91Conversion 100Competition 7Returns 100Price range 0Avg price 12Brand share 0Review moat 34Quality gap 47
**Conversion**
**Incredible****24.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+99.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£319K**
£319K/yr · 296K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,108.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.37**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.55–£7.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hayfever eye drops is a £319K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hayfever eye drops market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£262K–£350K**
- units × avg price
- **Conversion rate**
- **24.7%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Optrex51% - Opticrom25% - Vividrin9% - Murine9% - Vizulize6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +99.7% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 13.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hayfever-eye-drops/trend)
## **Top hayfever eye drops search terms**
- **hayfever eye drops**104K/yr+171.0%26.0% conv. - **eye drops for hayfever**22K/yr+264.5%24.1% conv. - **allergy eye drops**34K/yr+12.5%15.9% conv. - **sodium cromoglicate eye drops**17K/yr+103.2%22.7% conv. - **opticrom eye drops**22K/yr+13.9%30.9% conv. - **antihistamine eye drops**18K/yr+41.0%20.3% conv. - **hay fever eye drops**10K/yr+164.7%24.9% conv. - **optrex hayfever relief eye drops**9K/yr+94.7%28.5% conv. - **opticrom hayfever eye drops**11K/yr+3.1%29.1% conv. - **opticrom**9K/yr-14.5%25.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hayfever-eye-drops/search-terms)
## **Top hayfever eye drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£48K30%£96K45%£143K60%£191K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly**Optrex**£4.36**4.6★6,520 rev](https://www.amazon.co.uk/dp/B01CPGKJZC) [2**Opticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML**Opticrom**£4.25**4.6★4,545 rev](https://www.amazon.co.uk/dp/B0DX75G8CM) [3**Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids**Vividrin**£4.50**4.5★621 rev](https://www.amazon.co.uk/dp/B0C81VKNH2) [4**Murine Hayfever Relief 2% w/v Eye Drops Hayfever Treatment for Itchy Red Sore and Watery Eyes Anti-Allergy Eye Drops 10ml**Murine**£3.80**4.5★944 rev](https://www.amazon.co.uk/dp/B01BKOGI8M) [5**Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes**Vizulize**£2.55**4.2★1,774 rev](https://www.amazon.co.uk/dp/B01GELGPMU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Opticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML**Opticrom**£4.25**4,545 rev1y ago](https://www.amazon.co.uk/dp/B0DX75G8CM) [**Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief**Optrex**£3.83**785 rev2y ago](https://www.amazon.co.uk/dp/B0CR498JG4) [**Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids**Vividrin**£4.50**621 rev3y ago](https://www.amazon.co.uk/dp/B0C81VKNH2) [**Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes**Vizulize**£2.55**1,774 rev10y ago](https://www.amazon.co.uk/dp/B01GELGPMU) [**Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly**Optrex**£4.36**6,520 rev10y ago](https://www.amazon.co.uk/dp/B01CPGKJZC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Opticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML**Opticrom**£4.25**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0DX75G8CM) [**Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes**Vizulize**£2.55**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B01GELGPMU) [**Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly**Optrex**£4.36**4.6★**— 8%**](https://www.amazon.co.uk/dp/B01CPGKJZC) [**Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids**Vividrin**£4.50**4.5★**▼ 15%**](https://www.amazon.co.uk/dp/B0C81VKNH2) [**Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief**Optrex**£3.83**4.5★**▼ 27%**](https://www.amazon.co.uk/dp/B0CR498JG4)
**~~View all trending →~~**
## **What buyers say about hayfever eye drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eye-Hygiene**16%
*“soothing eye drops”*
**Value For Money**11%
*“Good value”*
**Allergies**9%
*“They help calm irritation”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**8%
*“Does work”*
**Quality-Overall**7%
*“A very reliable product”*
**Fever Relief**6%
*“Great for hay fever relief”*
**Cold Relief**4%
*“I have bought it every summer as it really helps to calm the itchiness”*
**Itch Relief**3%
*“It eases eyes itching”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Allergies**19%
*“causing itchy eyes”*
**Functionality-Overall**9%
*“Didn't work”*
**Itch Relief**8%
*“Make my eyes itch more”*
**Value For Money**4%
*“not worth the money”*
**Sensitivity-Overall**4%
*“Actually works,but be aware does sting slightly when first applied”*
**Side Effects**4%
*“Made eyes sting even more”*
**Moist/Dry**3%
*“didn't help my dry eyes”*
**Durability**3%
*“It fell apart in my hands that is a bad service”*
**Quality-Overall**2%
*“Selling cheap products for full price”*
**Smell**2%
*“Only 1 thing i don't like is the smell”*
### **Top return reasons **
**Itch Relief**29%
**Value For Money**29%
**Functionality-Overall**14%
**Ingredients-Overall**7%
**Side Effects**7%
**Burnt/Roasted/Overbaked**7%
**Smell**7%
## **Common questions**
- **Is hayfever eye drops profitable to sell on Amazon United Kingdom?**
- The niche generates £319K/yr across 7 tracked products. 90-day search growth is +99.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hayfever eye drops niche?**
- 5 brands and 85 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hayfever eye drops?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.0%.
- **When does demand for hayfever eye drops peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 13.3× the quietest.
- **What does it cost to enter the hayfever eye drops niche?**
- Listings span £2.55–£7.28; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.
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