---
title: "Hay Fever — £554K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hay-fever"
last_updated: "2026-07-31T14:20:29.737Z"
locale: en
meta:
description: "Niche score 49/100 · £554K/yr market · 585K searches/yr · £6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £554K/yr market · 585K searches/yr · £6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hay Fever — £554K/yr Amazon UK Niche (2026) - Flapen"
---
# **hay fever**
**Skip it**
Prices mostly outside the sweet spot ($2.77–$13.07) — this niche doesn't clear our bar today.
Market size 62Growth 62Conversion 97Competition 19Returns 100Price range 0Avg price 18Brand share 30Review moat 30Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£554K**
£554K/yr · 585K searches
**Growth**
**Good****+39.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,498.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.77–£13.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hay fever is a £554K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hay fever market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£522K–£652K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**8%**
- Generic29% - Piriteze25% - Clarityn17% - Piri9% - PIRITEZE6% - Benadryl5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hay-fever/trend)
## **Top hay fever search terms**
- **piriton allergy tablets**165K/yr+55.6%12.5% conv. - **piriton**167K/yr+45.2%7.0% conv. - **piriteze**59K/yr+48.7%26.3% conv. - **piriton tablets**42K/yr+22.9%8.1% conv. - **clarityn allergy tablets**24K/yr+35.0%33.7% conv. - **hay fever**14K/yr+82.1%5.4% conv. - **clarityn**22K/yr+26.4%21.6% conv. - **claritin**15K/yr-0.8%22.3% conv. - **benadryl one a day 30 tablets**11K/yr+81.3%22.6% conv. - **allergy**13K/yr-10.6%4.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hay-fever/search-terms)
## **Top hay fever products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£55K20%£111K30%£166K40%£221K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets**Piriteze**£5.77**4.6★9,967 rev](https://www.amazon.co.uk/dp/B001RYUBU2) [2**Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets**Generic**£13.07**4.9★65 rev](https://www.amazon.co.uk/dp/B0GJQS513J) [3**Clarityn Allergy Relief Tablet | Hayfever Relief Tablet | Loratadine | Antihistamine | All day maximum strength symptom relief with one tablet per day | 30 count (pack of 1)**Clarityn**£4.62**4.6★10,055 rev](https://www.amazon.co.uk/dp/B014V3BOYM) [4**Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets**Generic**£12.66**4.9★13 rev](https://www.amazon.co.uk/dp/B0GY95NR66) [5**Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml**Piri**£4.08**4.6★1,073 rev](https://www.amazon.co.uk/dp/B001EJOHVE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets**Generic**£13.07**65 rev8mo ago](https://www.amazon.co.uk/dp/B0GJQS513J) [**Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets**Generic**£12.66**13 rev8mo ago](https://www.amazon.co.uk/dp/B0GY95NR66) [**Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets**Generic**£12.47**8 rev8mo ago](https://www.amazon.co.uk/dp/B0H1DNTXY2) [**Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies**Amazon Basic Care**£2.77**398 rev1y ago](https://www.amazon.co.uk/dp/B0FBM9PJSJ) [**Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s**PIRITEZE**£6.21**75 rev1y ago](https://www.amazon.co.uk/dp/B0DZF69FWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets**Generic**£12.47**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B0H1DNTXY2) [**Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets**Generic**£12.66**4.9★**▲ 113%**](https://www.amazon.co.uk/dp/B0GY95NR66) [**Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets**Generic**£13.07**4.9★**▲ 41%**](https://www.amazon.co.uk/dp/B0GJQS513J) [**Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s**PIRITEZE**£6.21**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0DZF69FWT) [**Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml**Piri**£4.08**4.6★**— 3%**](https://www.amazon.co.uk/dp/B001EJOHVE)
**~~View all trending →~~**
## **What buyers say about hay fever**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“They are affordable”*
**Quality-Overall**10%
*“I like this product its well made”*
**Advertised Vs Actual Product**9%
*“DID THE JOB AS EXPECTED”*
**Allergies**9%
*“Great allergy reliever highly recommend”*
**Efficiency**9%
*“Works well”*
**Fever Relief**8%
*“definitely help with hayfever”*
**Dosage**3%
*“These tablets are so good”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
**Strength**2%
*“Effective”*
**Side Effects**2%
*“no side effects”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Didn't work”*
**Value For Money**13%
*“A rip off price”*
**Allergies**10%
*“If you have allergies got yours”*
**Fever Relief**7%
*“not in the real hay fever season yet”*
**Side Effects**4%
*“Side effects unpleasant”*
**Dosage**4%
*“really dont work well for me...taking 4x dose daily and still not stopping runny nose and itchy eyes”*
**Sinus Relief**3%
*“still cant breathe out my nose”*
**Ingredients-Overall**2%
*“Iingredients for antihistamine tablet I dont think so”*
**Ease Of Use**2%
*“its hard to get up”*
**Size-Overall**2%
*“Bigger size”*
## **Common questions**
- **Is hay fever profitable to sell on Amazon United Kingdom?**
- The niche generates £554K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hay fever niche?**
- 9 brands and 106 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in hay fever?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.0%.
- **When does demand for hay fever peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hay fever niche?**
- Listings span £2.77–£13.07; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 3,499 reviews — the moat a new listing must climb.
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