---
title: "Trend — hair removal - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hair-removal/trend"
last_updated: "2026-07-31T20:49:45.126Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.5M/yr market · 1.8M searches/yr · £8.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.5M/yr market · 1.8M searches/yr · £8.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — hair removal - Flapen"
---

# **hair removal**

**Launch it**

A $1.5M/yr market growing +31.1% this quarter with returns at 0.2% — clears our launch bar.

Market size 86Growth 57Conversion 87Competition 37Returns 99Price range 4Avg price 23Brand share 4Review moat 22Quality gap 72

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.5M**

£1.5M/yr · 1.8M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+31.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£8.26**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****9,534.28**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£4.52–£15.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100