---
title: "Hair Gummies — £201K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/hair-gummies"
last_updated: "2026-07-31T14:23:00.434Z"
locale: en
meta:
description: "Niche score 48/100 · £201K/yr market · 177K searches/yr · £10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £201K/yr market · 177K searches/yr · £10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Gummies — £201K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair gummies**
**Skip it**
Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 13Conversion 91Competition 30Returns 100Price range 50Avg price 37Brand share 44Review moat 44Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.39–£24.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,131.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£201K**
£201K/yr · 177K searches
**Avg price**
**Okay****£10.38**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair gummies is a £201K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair gummies market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£156K–£208K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- HAIR BURST33% - Horbäach22% - Nutrition Geeks9% - WeightWorld8% - NutriVolv6% - Vitawell5% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/hair-gummies/trend)
## **Top hair gummies search terms**
- **hair gummies**47K/yr-23.9%8.1% conv. - **hair skin nails gummies**22K/yr-19.0%7.1% conv. - **hair gummies for hair growth**22K/yr-14.6%7.5% conv. - **hair growth gummies**16K/yr-2.2%5.3% conv. - **hair burst gummies**12K/yr-27.1%16.2% conv. - **hairburst gummies**12K/yr-25.3%16.0% conv. - **hair and nail gummies**9K/yr-27.0%9.5% conv. - **hair skin and nails gummies**8K/yr-43.2%8.1% conv. - **hair gummies for growth and thickness**6K/yr-26.5%6.4% conv. - **hair nails and skin vitamins gummies**4K/yr-18.4%7.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/hair-gummies/search-terms)
## **Top hair gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£80K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAIR BURST Hair Growth Biotin Gummies - Daily Vitamins - 30 Day Supply**HAIR BURST**£12.93**4.3★4,325 rev](https://www.amazon.co.uk/dp/B01MZC0IA3) [2**Hair Skin and Nails Vitamins | 5000mcg Biotin | Hair Growth Vitamins | with Added Zinc Vitamin C E & More! 60 Vegan Gummies | Supplement for Women and Men | by Horbaach**Horbäach**£8.27**4.4★2,106 rev](https://www.amazon.co.uk/dp/B08L3VPTMP) [3**Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach**Horbäach**£8.34**4.5★1,058 rev](https://www.amazon.co.uk/dp/B094VZ9QSB) [4**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**4.4★12,621 rev](https://www.amazon.co.uk/dp/B08XBGJMK3) [5**Biotin Gummies - 120 Chewable Gummies - Natural Mixed Berry Flavour**WeightWorld**£12.24**4.4★5,357 rev](https://www.amazon.co.uk/dp/B07MBPZXXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)**Balance Lifestyle**£8.52**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GHSKLY4G) [**Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv**NutriVolv**£5.39**121 rev1y ago](https://www.amazon.co.uk/dp/B0F8KCZJZR) [**Hair Skin Nails Gummies | 5000g Biotin Vitamin C E Zinc Iodine & More | Beauty Vitamins | for Women & Men | 60 Raspberry Gummies | Vegan | Natures Truth**Nature's Truth**£8.50**30 rev1y ago](https://www.amazon.co.uk/dp/B0DNN612D1) [**Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)**NutraChamps**£16.57**5,001 rev2y ago](https://www.amazon.co.uk/dp/B08VRC4JCB) [**Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies**Free Soul**£8.13**3,428 rev3y ago](https://www.amazon.co.uk/dp/B0C3RXPTJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)**Balance Lifestyle**£8.52**4.3★**▲ 400%**](https://www.amazon.co.uk/dp/B0GHSKLY4G) [**Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply**Wellgard**£7.89**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B0BFJ4RDZT) [**Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv**NutriVolv**£5.39**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0F8KCZJZR) [**Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)**NutraChamps**£16.57**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B08VRC4JCB) [**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B08XBGJMK3)
**~~View all trending →~~**
## **What buyers say about hair gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“Fruity in taste”*
**Hair Growth**17%
*“New hair growth”*
**Quality-Overall**10%
*“Overall, a reliable, affordable supplement that delivers real results”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Chewing/Swallowing**6%
*“Easy to swallow”*
**Flavor**4%
*“nice fruity flavour”*
**Vitamin**3%
*“Absolutely amazing definitely recommend these chewable vitamins”*
**Ease Of Use**3%
*“easy to use”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Efficiency**2%
*“do work”*
### **What buyers complain about **
**Taste-Overall**19%
*“Tastes so artificial now”*
**Functionality-Overall**6%
*“Did not work”*
**Value For Money**4%
*“Waste of money”*
**Flavor**4%
*“Disgusting flavour”*
**Thickness**3%
*“Hair has come a bit thicker”*
**Side Effects**3%
*“Made me really poorly bad headaches dizziness and nausea”*
**Sweetness**3%
*“Too much sugar”*
**Nutritional Content**3%
*“Not a supplement”*
**Size-Overall**3%
*“Quite a big size”*
**Dosage**3%
*“I only take 1 a day not 2”*
### **Top return reasons **
**Vitamin**100%
## **Common questions**
- **Is hair gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £201K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hair gummies niche?**
- 14 brands and 22 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in hair gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for hair gummies peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the hair gummies niche?**
- Listings span £5.39–£24.58; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)