---
title: "Search terms — gum shield - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/gum-shield/search-terms"
last_updated: "2026-07-31T15:15:31.838Z"
locale: en
meta:
  description: "Niche score 59/100 · £494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £494K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gum shield - Flapen"
---

# **gum shield**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 5Conversion 57Competition 90Returns 93Price range 47Avg price 30Brand share 66Review moat 25Quality gap 90

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£494K**

£494K/yr · 1.1M searches

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.79–£25.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.60**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,245.65**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-40.9%**

90-day search growth — must beat 0% to launch