---
title: "Search terms — gleam whitening strips - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/gleam-whitening-strips/search-terms"
last_updated: "2026-07-31T14:41:37.173Z"
locale: en
meta:
  description: "Niche score 50/100 · £37K/yr market · 69K searches/yr · £12.86 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £37K/yr market · 69K searches/yr · £12.86 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gleam whitening strips - Flapen"
---

# **gleam whitening strips**

**Worth a look**

Shows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 18Conversion 51Competition 71Returns 99Price range 37Avg price 57Brand share 56Review moat 44Quality gap 81

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.86**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,079.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.28–£22.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£37K**

£37K/yr · 69K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")