---
title: "Gillette Mach 3 — £296K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/gillette-mach-3"
last_updated: "2026-07-31T11:39:39.735Z"
locale: en
meta:
description: "Niche score 50/100 · £296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gillette Mach 3 — £296K/yr Amazon UK Niche (2026) - Flapen"
---
# **gillette mach 3**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 35Conversion 96Competition 32Returns 99Price range 48Avg price 56Brand share 0Review moat 30Quality gap 65
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.66**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£296K**
£296K/yr · 169K searches
**Price range**
**Okay****£6.59–£22.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,517.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette mach 3 is a £296K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gillette mach 3 market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£253K–£317K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **41%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Gillette79% - Procter & Gamble16% - wimony4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/gillette-mach-3/trend)
## **Top gillette mach 3 search terms**
- **gillette mach 3**48K/yr+6.6%9.9% conv. - **mach 3 razor**31K/yr+23.5%12.9% conv. - **gillette mach 3 razor**26K/yr+23.8%13.7% conv. - **mach 3**22K/yr+5.6%11.4% conv. - **gillette razors for men mach 3**12K/yr-24.0%13.7% conv. - **gillette mach 3 handle**5K/yr+20.5%12.1% conv. - **gillette mach3**5K/yr+19.7%9.4% conv. - **match 3**5K/yr-18.9%0.4% conv. - **mac 3 razor**4K/yr-0.8%15.4% conv. - **mach3**4K/yr+1.3%12.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/gillette-mach-3/search-terms)
## **Top gillette mach 3 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£30K15%£44K20%£59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Mach 3 Razor**Gillette**£6.59**4.5★3,382 rev](https://www.amazon.co.uk/dp/B000NUTL84) [2**Gillette Mach3 Razor + 1 Blade for Men with Stronger-Than-Steel Blades**Procter & Gamble**£6.72**4.5★376 rev](https://www.amazon.co.uk/dp/B06XYKKHYT) [3**Gillette UEFA Champions League Special Edition Mach3 Razor for Men 3-Bladed 1 Razor 12 Blade Refills with Stainless Steel Handle**Gillette**£15.69**4.6★7,038 rev](https://www.amazon.co.uk/dp/B0BQ6R4VLT) [4**Gillette Mach3 Razor Blade Refills for Men 12 Count - UEFA Champions League Special Edition Precision Cut Steel Blades Up to 15 Shaves Per Blade**Gillette**£14.00**4.6★10,859 rev](https://www.amazon.co.uk/dp/B08R7PDC6P) [5**Gillette Mach3 Razor with 2 Blades**Gillette**£9.36**4.6★225 rev](https://www.amazon.co.uk/dp/B0196HHKZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover**Gillette**£22.91**10,859 rev6mo ago](https://www.amazon.co.uk/dp/B0GGT7BT8N) [**Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills**Gillette**£10.61**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FT8TN8FT) [**Gillette Mach3 Razor Blade Refills for Men Pack of 15 3 Blade System Stronger Than Steel Blades Long Lasting Smooth Shave**Gillette**£18.19**10,859 rev1y ago](https://www.amazon.co.uk/dp/B0DTTN44XL) [**4Pcs Razor Blades Refills with 1 Handle Razors for Mach 3 Blades Replacement Blade with Double Lubrication Strip Compatible with Mach 3 Handles Shaving Manual Shaver Blade Men Father Boyfriend**wimony**£8.13**107 rev2y ago](https://www.amazon.co.uk/dp/B0CPSFG45C) [**Gillette Mach3 Razor Blades Men Pack of 20 Razor Blade Refills Upgraded Lubrastrip for an Enhanced Glide**Gillette**£20.85**4,186 rev3y ago](https://www.amazon.co.uk/dp/B0BS1HMV94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Mach3 Mens Razor Handle & 2 Blade Refills**Gillette**£8.99**4.6★**▲ 221%**](https://www.amazon.co.uk/dp/B081XLFPNR) [**Gillette Mach3 Razor with 2 Blades**Gillette**£9.36**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B0196HHKZK) [**Gillette Mach3 Base Razor for Men 16 Razor Blade Refills with Lubrication Strip for a Smooth Glide**Gillette**£20.16**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B09P1S1QVY) [**Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover**Gillette**£22.91**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0GGT7BT8N) [**Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills**Gillette**£10.61**3.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0FT8TN8FT)
**~~View all trending →~~**
## **What buyers say about gillette mach 3**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“good value for money”*
**Cutting/Trimming**19%
*“Great shave”*
**Quality-Overall**16%
*“Great quality razor at a brilliant price”*
**Advertised Vs Actual Product**8%
*“All as advertised”*
**Sharpness**4%
*“The blades are good”*
**Durability**4%
*“Long-lasting”*
**Comfort-Overall**2%
*“comfortable”*
**Size-Overall**2%
*“They fit”*
**Soft Feel**1%
*“Last ages and leave the skin so smooth”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**29%
*“Garbage”*
**Cutting/Trimming**14%
*“They cut very badly”*
**Value For Money**13%
*“Waste on money”*
**Advertised Vs Actual Product**11%
*“Product doesnt match the picture”*
**Sharpness**5%
*“They are not as sharp”*
**Durability**4%
*“Blades dont last long”*
**Allergies**3%
*“much more irritation than a fusion 5 or my safety razor”*
**Functionality-Overall**2%
*“This product in my opinion is not fit for purpose”*
**Material Quality**2%
*“cheap plastic handl”*
**Hair Related**2%
*“Robush the worst shave ever wont be baying again”*
### **Top return reasons **
**Size-Overall**32%
**Compatibility-Overall**18%
**Advertised Vs Actual Product**12%
**Quality-Overall**12%
**Sharpness**6%
**Value For Money**5%
**Skin Health**3%
**Grip**2%
**Add-Ons/Attachments**1%
**Cutting/Trimming**1%
## **Common questions**
- **Is gillette mach 3 profitable to sell on Amazon United Kingdom?**
- The niche generates £296K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the gillette mach 3 niche?**
- 3 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gillette mach 3?**
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.2%.
- **When does demand for gillette mach 3 peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the gillette mach 3 niche?**
- Listings span £6.59–£22.91; the average listing price is £12.66 (sweet spot $15–$100). The average incumbent carries 3,518 reviews — the moat a new listing must climb.
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