---
title: "Search terms — gillette labs razor blades - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/gillette-labs-razor-blades/search-terms"
last_updated: "2026-07-31T13:32:14.993Z"
locale: en
meta:
  description: "Niche score 53/100 · £684K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £684K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gillette labs razor blades - Flapen"
---

# **gillette labs razor blades**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 68Growth 50Conversion 56Competition 42Returns 99Price range 89Avg price 95Brand share 0Review moat 41Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.08–£64.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£684K**

£684K/yr · 571K searches

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,364.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand