---
title: "Gillette Electric Razor — £5.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/gillette-electric-razor"
last_updated: "2026-07-31T06:35:29.320Z"
locale: en
meta:
description: "Niche score 59/100 · £5.0M/yr market · 2.1M searches/yr · £31.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £5.0M/yr market · 2.1M searches/yr · £31.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Gillette Electric Razor — £5.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **gillette electric razor**
**Launch it**
A $5.0M/yr market growing +20.2% this quarter with returns at 0.9% — clears our launch bar.
Market size 98Growth 50Conversion 77Competition 32Returns 96Price range 89Avg price 95Brand share 0Review moat 23Quality gap 48
**Market size**
**Incredible****£5.0M**
£5.0M/yr · 2.1M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.87–£70.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,364.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette electric razor is a £5.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gillette electric razor market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£4.0M–£4.7M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS99% - Gillette1%
## **Demand**
Weekly Amazon search volume, last 50 weeks — +20.2% search growth over the last 90 days.
70K50KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/gillette-electric-razor/trend)
## **Top gillette electric razor search terms**
- **philips one blade**926K/yr+31.5%5.6% conv. - **phillips one blade**390K/yr+12.5%6.7% conv. - **one blade**387K/yr+19.3%5.4% conv. - **oneblade**103K/yr-0.2%5.3% conv. - **one blade razor**60K/yr-6.9%2.3% conv. - **philips oneblade**49K/yr+17.7%4.8% conv. - **philips one blade 360**30K/yr+45.6%5.2% conv. - **one blade 360**23K/yr+11.3%4.8% conv. - **gillette electric razor**15K/yr+41.7%0.7% conv. - **philips oneblade 360**12K/yr+26.4%4.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/gillette-electric-razor/search-terms)
## **Top gillette electric razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£505K20%£1.0M30%£1.5M40%£2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.55**4.4★10,559 rev](https://www.amazon.co.uk/dp/B0DXLBZF4Q) [2**Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)**PHILIPS**£31.46**4.5★12,515 rev](https://www.amazon.co.uk/dp/B0C815WY3Z) [3**Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31**PHILIPS**£34.77**4.4★4,028 rev](https://www.amazon.co.uk/dp/B0DCFYVR1Z) [4**Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31**PHILIPS**£27.71**4.4★3,445 rev](https://www.amazon.co.uk/dp/B0DCFP3Z14) [5**Philips OneBlade Face QP2724/10 2 Years Warranty**PHILIPS**£25.76**4.6★12,315 rev](https://www.amazon.co.uk/dp/B0C2J8DQC1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50**PHILIPS**£32.21**21,767 rev4mo ago](https://www.amazon.co.uk/dp/B0GMHCMVCP) [**Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade**Gillette**£22.06**62 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQY8J5Q) [**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.55**10,559 rev1y ago](https://www.amazon.co.uk/dp/B0DXLBZF4Q) [**Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb**PHILIPS**£25.32**22 rev1y ago](https://www.amazon.co.uk/dp/B0F2GYTV55) [**Philips OneBlade Intimate Designed for Pubic Grooming Trim & Shave with Extra Skin Protection Close & Comfortable Results - not Completely Bare Model QP1924/30**PHILIPS**£26.22**5,563 rev1y ago](https://www.amazon.co.uk/dp/B0DFYN8174)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50**PHILIPS**£32.21**4.7★**▲ 309%**](https://www.amazon.co.uk/dp/B0GMHCMVCP) [**Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade**Gillette**£22.06**4.2★**▲ 279%**](https://www.amazon.co.uk/dp/B0GLQY8J5Q) [**Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb**PHILIPS**£25.32**4.2★**▲ 178%**](https://www.amazon.co.uk/dp/B0F2GYTV55) [**Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)**PHILIPS**£18.09**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0FB9M1GWY) [**Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31**PHILIPS**£27.71**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DCFP3Z14)
**~~View all trending →~~**
## **What buyers say about gillette electric razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Use**13%
*“easy to shape with”*
**Value For Money**12%
*“Excellent value”*
**Battery Life**5%
*“Battery lasts forever”*
**Soft Feel**5%
*“SMOOTH”*
**Durability**5%
*“The build feels durable too”*
**Sharpness**5%
*“Genuine and super sharp”*
**Cutting/Trimming**4%
*“Great clean shave”*
**Efficiency**3%
*“Effective”*
**Advertised Vs Actual Product**3%
*“as shown”*
### **What buyers complain about **
**Value For Money**12%
*“Bit pricey”*
**Durability**12%
*“Not very durable”*
**Quality-Overall**10%
*“Average quality”*
**Charging**8%
*“Stopped charging”*
**Functionality-Overall**6%
*“performs poorly”*
**Allergies**4%
*“But using this my first 3 shaves my neck is so bad and irritated”*
**Strength**4%
*“Feels cheap and fragile”*
**Sharpness**3%
*“Blades are blunt on arrival”*
**Product Condition**3%
*“seems like i received a used one”*
**Advertised Vs Actual Product**2%
*“Wrong description”*
### **Top return reasons **
**Functionality-Overall**19%
**Charging**17%
**Defective Material/Parts**9%
**Product Condition**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Durability**4%
**Value For Money**4%
**Size-Overall**3%
**Add-Ons/Attachments**3%
## **Common questions**
- **Is gillette electric razor profitable to sell on Amazon United Kingdom?**
- The niche generates £5.0M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Launch it (59/100).
- **How competitive is the gillette electric razor niche?**
- 2 brands and 144 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gillette electric razor?**
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the gillette electric razor niche?**
- Listings span £10.87–£70.31; the average listing price is £31.65 (sweet spot $15–$100). The average incumbent carries 7,364 reviews — the moat a new listing must climb.
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