---
title: "Freeze Spray — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/freeze-spray"
last_updated: "2026-07-31T13:12:36.156Z"
locale: en
meta:
description: "Niche score 47/100 · £151K/yr market · 161K searches/yr · £6.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £151K/yr market · 161K searches/yr · £6.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Freeze Spray — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **freeze spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 56Conversion 96Competition 7Returns 100Price range 24Avg price 18Brand share 0Review moat 67Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****838.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£151K**
£151K/yr · 161K searches
**Price range**
**Bad****£1.69–£19.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.62**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, freeze spray is a £151K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeze spray market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£199K–£265K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Deep Freeze52% - Reliance Medical34% - Masterplast12% - SuperGift.com3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/freeze-spray/trend)
## **Top freeze spray search terms**
- **freeze spray**43K/yr+48.0%9.8% conv. - **deep freeze spray**41K/yr+10.0%15.6% conv. - **freeze spray pain relief**33K/yr+3.8%13.9% conv. - **cold spray**10K/yr+155.8%5.4% conv. - **cold spray pain relief**12K/yr+39.7%12.9% conv. - **ice spray pain relief**6K/yr+38.1%13.3% conv. - **ice spray**5K/yr+92.0%8.2% conv. - **freeze spray for sports injuries**3K/yr+37.5%11.9% conv. - **freezing spray**3K/yr+26.4%5.7% conv. - **cold spray for sports injuries**3K/yr+16.4%13.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/freeze-spray/search-terms)
## **Top freeze spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£61K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)**Deep Freeze**£3.75**4.4★1,122 rev](https://www.amazon.co.uk/dp/B099DHWDYW) [2**Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)**Reliance Medical**£2.34**4.1★809 rev](https://www.amazon.co.uk/dp/B01FDWL4JU) [3**MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN**Masterplast**£9.44**4.2★521 rev](https://www.amazon.co.uk/dp/B01NBQJDDG) [4**DEEP FREEZE PAIN RELIEF COLD PATCHES 4S**Deep Freeze**£4.50**4.3★2,124 rev](https://www.amazon.co.uk/dp/B0015X55Z6) [5**Deep Freeze Muscle Rescue Cold Spray 72.5 ml (Pack of 1)**Deep Freeze**£4.30**4.0★398 rev](https://www.amazon.co.uk/dp/B0CFVPSP4X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deep Freeze Muscle Rescue Cold Spray 72.5 ml (Pack of 1)**Deep Freeze**£4.30**398 rev2y ago](https://www.amazon.co.uk/dp/B0CFVPSP4X) [**3X 150ml Freeze Spray for Muscle Sprains & Sports Injury Instant Relief Muscle Pain Treatment Injury Pain Relief**SuperGift.com**£7.78**451 rev4y ago](https://www.amazon.co.uk/dp/B09W69KX7D) [**Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)**Deep Freeze**£1.69**355 rev5y ago](https://www.amazon.co.uk/dp/B095X3X5VF) [**Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)**Deep Freeze**£3.75**1,122 rev5y ago](https://www.amazon.co.uk/dp/B099DHWDYW) [**MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN**Masterplast**£9.44**521 rev9y ago](https://www.amazon.co.uk/dp/B01NBQJDDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEEP FREEZE PAIN RELIEF COLD PATCHES 4S**Deep Freeze**£4.50**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0015X55Z6) [**Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)**Deep Freeze**£1.69**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B095X3X5VF) [**Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)**Reliance Medical**£2.34**4.1★**▲ 38%**](https://www.amazon.co.uk/dp/B01FDWL4JU) [**MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN**Masterplast**£9.44**4.2★**— 0%**](https://www.amazon.co.uk/dp/B01NBQJDDG) [**Deep Freeze Cold Spray 150ml **4 PACK DEAL**Deep Freeze**£19.12**4.6★**— 8%**](https://www.amazon.co.uk/dp/B00ULJXNUE)
**~~View all trending →~~**
## **What buyers say about freeze spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good value for money”*
**Quality-Overall**15%
*“Great product”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Spray/Flow**7%
*“A very effective spray”*
**Efficiency**7%
*“Acts fairly quickly”*
**Joint Pain**6%
*“Works well, certainly eases arthritic discomfort”*
**Ease Of Use**6%
*“easy to use”*
**Cold Relief**5%
*“Works a a cold gel”*
**Ease Of Application**4%
*“easy to apply”*
**Soothing Effect**3%
*“helped with the discomfort”*
### **What buyers complain about **
**Value For Money**24%
*“Pricey”*
**Quality-Overall**10%
*“cheap”*
**Skin Health**6%
*“does not cool the skin”*
**Temperature Retention**5%
*“Does not cool / freeze the area as much as other gels I have used in past”*
**Advertised Vs Actual Product**5%
*“Rubbish doesnt do what it says on the tin”*
**Comfort-Overall**5%
*“cant sleep with them on”*
**Functionality-Overall**4%
*“doesn't work”*
**Heating**4%
*“Very poor product - doesnt have any cooling effect”*
**Adhesion/Stickiness**3%
*“Didn't stick properly”*
**Ease Of Use**3%
*“Unuseable”*
### **Top return reasons **
**Size-Overall**43%
**Functionality-Overall**21%
**Smell**14%
**Heating**14%
**Advertised Vs Actual Product**7%
## **Common questions**
- **Is freeze spray profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 8 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the freeze spray niche?**
- 4 brands and 63 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in freeze spray?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Skin Health. The return rate is 0.1%.
- **When does demand for freeze spray peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the freeze spray niche?**
- Listings span £1.69–£19.12; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.
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