---
title: "Trend — freeze gel - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/freeze-gel/trend"
last_updated: "2026-07-31T11:02:20.965Z"
locale: en
meta:
  description: "Niche score 48/100 · £268K/yr market · 166K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £268K/yr market · 166K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — freeze gel - Flapen"
---

# **freeze gel**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 45Conversion 98Competition 31Returns 100Price range 37Avg price 30Brand share 0Review moat 24Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£268K**

£268K/yr · 166K searches

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£1.69–£22.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.55**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,929.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand