---
title: "Free Soul Protein Powder — £224K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/free-soul-protein-powder"
last_updated: "2026-07-31T12:46:40.457Z"
locale: en
meta:
description: "Niche score 51/100 · £224K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £224K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Free Soul Protein Powder — £224K/yr Amazon UK Niche (2026) - Flapen"
---
# **free soul protein powder**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 43Growth 24Conversion 61Competition 27Returns 100Price range 91Avg price 95Brand share 4Review moat 39Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.60–£66.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£224K**
£224K/yr · 182K searches
**Review moat**
**Okay****2,564.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, free soul protein powder is a £224K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **free soul protein powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£186K–£233K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Form58% - NAKED31% - The Organic Protein Company4% - Bulk3% - Revive Naturals2% - BULK POWDERS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/free-soul-protein-powder/trend)
## **Top free soul protein powder search terms**
- **form protein powder**39K/yr-0.1%8.6% conv. - **naked whey protein**22K/yr+10.1%6.4% conv. - **form**28K/yr-13.9%1.1% conv. - **clean protein powder**14K/yr-0.7%1.5% conv. - **natural protein powder**13K/yr-5.7%1.6% conv. - **form nutrition protein powder**11K/yr-7.8%6.0% conv. - **naked whey**7K/yr+19.5%5.9% conv. - **truvani protein powder**7K/yr-2.3%0.3% conv. - **hermosa protein powder**5K/yr-16.9%0.5% conv. - **form protein**6K/yr-7.1%6.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/free-soul-protein-powder/search-terms)
## **Top free soul protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£45K30%£67K40%£90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Form Performance Protein - Vegan Protein Powder - 30g Plant Based Protein per Serving with BCAAs and Digestive Enzymes. Perfect Post Workout. Tastes Great with Just Water! - Vanilla**Form**£21.66**3.8★459 rev](https://www.amazon.co.uk/dp/B07N5CG5NC) [2**Form Performance Protein - Vegan Protein Powder - 30g Plant Based Protein per Serving with BCAAs and Digestive Enzymes. Perfect Post Workout. Tastes Great with Just Water! - Chocolate Peanut**Form**£21.69**4.1★511 rev](https://www.amazon.co.uk/dp/B07N57QNL6) [3**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**4.3★6,270 rev](https://www.amazon.co.uk/dp/B0F3DGB2H4) [4**Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g**NAKED**£18.21**3.9★4,506 rev](https://www.amazon.co.uk/dp/B0F3DLKBS5) [5**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g**NAKED**£66.42**4.3★6,270 rev](https://www.amazon.co.uk/dp/B0F3DKR71Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**6,270 rev1y ago](https://www.amazon.co.uk/dp/B0F3DGB2H4) [**Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g**NAKED**£18.21**4,506 rev1y ago](https://www.amazon.co.uk/dp/B0F3DLKBS5) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g**NAKED**£66.42**6,270 rev1y ago](https://www.amazon.co.uk/dp/B0F3DKR71Q) [**Naked Vanilla Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g**NAKED**£18.52**5,986 rev1y ago](https://www.amazon.co.uk/dp/B0F3DHXNPR) [**Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals**Revive Naturals**£12.60**87 rev1y ago](https://www.amazon.co.uk/dp/B0DQJDG8R8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g**NAKED**£18.21**3.9★**▲ 93%**](https://www.amazon.co.uk/dp/B0F3DLKBS5) [**Bulk Pure Whey Protein Powder Vanilla 1kg**BULK POWDERS**£18.70**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B00HF63AYA) [**Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals**Revive Naturals**£12.60**4.1★**▲ 78%**](https://www.amazon.co.uk/dp/B0DQJDG8R8) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0F3DGB2H4) [**Form Superblend - Vegan Protein Powder 20g Plant Protein (Chocolate Salted Caramel)**Form**£21.78**4.2★**— 5%**](https://www.amazon.co.uk/dp/B0869L7YVF)
**~~View all trending →~~**
## **What buyers say about free soul protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“tastes as yummy as this”*
**Nutritional Content**16%
*“Nice protein”*
**Quality-Overall**7%
*“the quality of the whey itself is excellent”*
**Flavor**7%
*“Love the vanilla flavour”*
**Blend/Ratio**5%
*“Yummy, mixes great”*
**Vegan/Organic**5%
*“Truly vegan”*
**Solubility**4%
*“It mixes well”*
**Value For Money**3%
*“Great price”*
**Ingredients-Overall**3%
*“Clean ingredients just what I needed for my son to help his protein goals”*
**Texture/Consistency-Overall**2%
*“Great taste and texture”*
### **What buyers complain about **
**Taste-Overall**20%
*“Unpleasant taste”*
**Sweetness**8%
*“Disgustingly sweet”*
**Flavor**7%
*“- NOT flavoured with fake vanilla”*
**Value For Money**6%
*“Overpriced”*
**Artificial Sweeteners**4%
*“Chocolate hazelnut tastes way too sweet and very artificial”*
**Nutritional Content**4%
*“it is an expensive protein powder”*
**Solubility**4%
*“It will not dissolve”*
**Mixing/Blending**3%
*“Poor mixability”*
**Texture/Consistency-Overall**2%
*“the texture was less than ideal”*
**Salt Content**2%
*“Taste too salty”*
### **Top return reasons **
**Taste-Overall**23%
**Flavor**12%
**Leak-Proof**10%
**Ingredients-Overall**6%
**Advertised Vs Actual Product**6%
**Contamination**6%
**Value For Money**5%
**Quality-Overall**4%
**Acid Regulator/Stomach Ache Relief**3%
**Nutritional Content**2%
## **Common questions**
- **Is free soul protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £224K/yr across 15 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the free soul protein powder niche?**
- 6 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in free soul protein powder?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.1%.
- **When does demand for free soul protein powder peak?**
- Demand peaks in May; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the free soul protein powder niche?**
- Listings span £12.60–£66.42; the average listing price is £23.30 (sweet spot $15–$100). The average incumbent carries 2,565 reviews — the moat a new listing must climb.
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