---
title: "Frankincense — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/frankincense"
last_updated: "2026-07-31T13:51:52.472Z"
locale: en
meta:
description: "Niche score 43/100 · £61K/yr market · 117K searches/yr · £9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £61K/yr market · 117K searches/yr · £9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **frankincense**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 64Competition 37Returns 98Price range 34Avg price 26Brand share 55Review moat 32Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.42–£21.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,277.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 117K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, frankincense is a £61K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**20%**
- Nooraqi26% - Masala Cottage19% - Nagaad9% - Rahiiq9% - Incensera8% - RS & AZ8%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -2.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/frankincense/trend)
## **Top frankincense search terms**
- **frankincense**67K/yr-4.9%4.2% conv. - **frankincense resin**38K/yr-8.0%5.4% conv. - **luban**4K/yr+92.0%0.7% conv. - **edible frankincense**4K/yr+26.2%1.8% conv. - **incense resin**4K/yr-3.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/frankincense/search-terms)
## **Top frankincense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)**Nooraqi**£6.05**4.8★17 rev](https://www.amazon.co.uk/dp/B0GDZ7NMNP) [2**Pure Frankincense Gum Incense Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)**Masala Cottage**£4.08**4.2★153 rev](https://www.amazon.co.uk/dp/B0CYYBKTSQ) [3**Nagaad Frankincense Boswellia Carterii Incense Resin - Wild Harvested - 113.6g - Aromatherapy Purification Deep Relaxation**Nagaad**£16.98**4.6★423 rev](https://www.amazon.co.uk/dp/B0CL2D9B2Q) [4**Rahiiq 250g: 100% Natural and Organic Premium Quality Wildcrafted Frankincense Pure Boswellia Carteri Resin (Somalia)**Rahiiq**£17.51**4.6★204 rev](https://www.amazon.co.uk/dp/B0C29XF74G) [5**RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)**RS & AZ**£9.23**4.0★207 rev](https://www.amazon.co.uk/dp/B07NCP331G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Incensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy**Incensera**£8.30**809 rev1mo ago](https://www.amazon.co.uk/dp/B0CBQQ7WPH) [**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**£4.45**10 rev3mo ago](https://www.amazon.co.uk/dp/B0GY8YN5XB) [**Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)**Nooraqi**£6.05**17 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZ7NMNP) [**Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)**Nooraqi**£19.93**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZTZ6BK) [**Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source**Nooraqi**£4.99**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GF1CBD1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**£4.45**3.9★**▲ 266%**](https://www.amazon.co.uk/dp/B0GY8YN5XB) [**Incensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy**Incensera**£8.30**4.6★**▲ 183%**](https://www.amazon.co.uk/dp/B0CBQQ7WPH) [**RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)**RS & AZ**£9.23**4.0★**▲ 167%**](https://www.amazon.co.uk/dp/B07NCP331G) [**Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source**Nooraqi**£4.99**5.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0GF1CBD1H) [**Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)**Nooraqi**£19.93**5.0★**▲ 145%**](https://www.amazon.co.uk/dp/B0GDZTZ6BK)
**~~View all trending →~~**
## **What buyers say about frankincense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Authentic smell”*
**Quality-Overall**30%
*“Perfect balance between price and quality”*
**Value For Money**9%
*“Good value”*
**Vegan/Organic**2%
*“Organic & clean”*
**Advertised Vs Actual Product**2%
*“product is as advertised”*
**Ingredients-Overall**2%
*“Love the Nikura range of essential oils”*
**Suitability Combination Skin**2%
*“Lovely on your skin”*
**Size-Overall**2%
*“Great size”*
**Lubrication**1%
*“great oil of Frankincense does the job”*
**Soft Feel**1%
*“It feels soft and smooth”*
### **What buyers complain about **
**Smell**49%
*“Very strong alcohol smell”*
**Value For Money**6%
*“A bit expensive for 50 grams”*
**Quality-Overall**6%
*“Cheap quality”*
**Dilute/Watery**5%
*“diluted”*
**Moist/Dry**3%
*“So the box was damp”*
**Size-Overall**3%
*“Small pieces”*
**Functionality-Overall**3%
*“Unfortuntely it did not work for my husband”*
**Flavor**3%
*“Its not aromatic at all”*
**Alcohol Content**2%
*“Very strong alcohol smell”*
**Oily/Greasy**2%
*“as it is supposed oil the product is not oily at all smells chemical”*
### **Top return reasons **
**Smell**49%
**Leak-Proof**21%
**Advertised Vs Actual Product**6%
**Size-Overall**4%
**Quality-Overall**3%
**Oily/Greasy**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Strength**2%
**Functionality-Overall**1%
## **Common questions**
- **Is frankincense profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the frankincense niche?**
- 17 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in frankincense?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.4%.
- **When does demand for frankincense peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the frankincense niche?**
- Listings span £3.42–£21.05; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 3,277 reviews — the moat a new listing must climb.
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