---
title: "Frankincense Oil Essential — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/frankincense-oil-essential"
last_updated: "2026-07-31T12:45:44.916Z"
locale: en
meta:
description: "Niche score 42/100 · £157K/yr market · 232K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £157K/yr market · 232K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense Oil Essential — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **frankincense oil essential**
**Skip it**
Prices mostly outside the sweet spot ($3.52–$12.44) — this niche doesn't clear our bar today.
Market size 33Growth 17Conversion 84Competition 23Returns 98Price range 0Avg price 20Brand share 53Review moat 23Quality gap 53
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£157K**
£157K/yr · 232K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,698.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.52–£12.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, frankincense oil essential is a £157K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense oil essential market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£145K–£182K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**16 **—flat
**Sellers**
**26**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**21%**
- nikura21% - Handcraft Blends20% - Carno Calm14% - AVD ORGANICS10% - Gya Labs8% - Majestic Pure6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/frankincense-oil-essential/trend)
## **Top frankincense oil essential search terms**
- **frankincense oil**140K/yr-14.9%9.0% conv. - **frankincense essential oil**48K/yr-23.8%9.6% conv. - **frankincense oil for skin**14K/yr-2.7%6.1% conv. - **organic frankincense oil**5K/yr-3.8%9.7% conv. - **frankincense oil for pain relief**4K/yr+0.3%2.7% conv. - **frankincense essential oils pure**3K/yr-32.2%11.1% conv. - **frankincense oil organic**4K/yr+10.4%7.3% conv. - **frankincense oil for face**4K/yr-9.1%6.1% conv. - **organic frankincense essential oil**4K/yr-8.2%8.7% conv. - **pure frankincense oil**3K/yr-5.3%9.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/frankincense-oil-essential/search-terms)
## **Top frankincense oil essential products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£63K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Indian Frankincense (Serrata) Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Skin | Vegan & UK Made**nikura**£4.95**4.5★42,940 rev](https://www.amazon.co.uk/dp/B07HH8B1DZ) [2**Handcraft Blends Frankincense Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.28**4.4★15,966 rev](https://www.amazon.co.uk/dp/B076PMWTNM) [3**Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair**Carno Calm**£6.35**4.4★3,445 rev](https://www.amazon.co.uk/dp/B0CQCHZHF8) [4**AVD Organics Frankincense Essential Oil 30ml - 100% Pure Oil for Relaxation**AVD ORGANICS**£7.00**4.4★3,947 rev](https://www.amazon.co.uk/dp/B0B64B8FMK) [5**Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)**Gya Labs**£7.42**4.5★1,422 rev](https://www.amazon.co.uk/dp/B07R7XSHGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers**Dachitian**£5.91**7 rev1y ago](https://www.amazon.co.uk/dp/B0FH1RYPYY) [**Frankincense Oil for Skin 100% Pure and Natural Organic Frankincense Oil for Self Care Skin Face Hair Relieving Discomfort Calming Massage & Relaxation | 60ml**LEISGOTO**£6.63**41 rev1y ago](https://www.amazon.co.uk/dp/B0F6V5DVKW) [**Frankincense Essential Oil Frankincense Oil Pure Natural for Aromatherapy Diffusers Candle Making & Spa | Massage & Skin Care - Anti-Aging and Firming and Lifting 60ml**Jeechunlim**£6.56**42 rev1y ago](https://www.amazon.co.uk/dp/B0F32437TK) [**Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair**Carno Calm**£6.35**3,445 rev2y ago](https://www.amazon.co.uk/dp/B0CQCHZHF8) [**MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz**Majestic Pure**£9.05**17,991 rev3y ago](https://www.amazon.co.uk/dp/B07PRDSY6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers**Dachitian**£5.91**4.9★**▲ 355%**](https://www.amazon.co.uk/dp/B0FH1RYPYY) [**Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)**Gya Labs**£7.42**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B07R7XSHGR) [**Naissance Organic Frankincense (Boswellia Neglecta) Essential Oil (No. 185) 10ml - 100% Pure Certified Organic Vegan Cruelty Free Steam Distilled & Undiluted - for Aromatherapy & Diffusers**Naissance**£7.63**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B01C5YZL0M) [**Freshskin Beauty LTD | Frankincense Essential Oil (Boswellia Carterii) 10ml - 100% Pure Natural Oils - Helps Improve Skin Elasticity Reduce Wrinkles & Aids Relaxation - Vegan Friendly**freshskin beauty ltd**£3.76**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B00BBCWK22) [**MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz**Majestic Pure**£9.05**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B07PRDSY6J)
**~~View all trending →~~**
## **What buyers say about frankincense oil essential**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Beautiful smell”*
**Quality-Overall**27%
*“Excellent product”*
**Value For Money**10%
*“Value for money”*
**Ingredients-Overall**3%
*“Wonderful pure Frankincense oil - you can rely on Tisserand”*
**Advertised Vs Actual Product**2%
*“product is as advertised”*
**Vegan/Organic**2%
*“One of the best for essential oils”*
**Suitability Combination Skin**2%
*“Lovely on your skin”*
**Lubrication**2%
*“Great oil”*
**Strength**2%
*“Very nice and strong, overall worths the money”*
**Efficiency**2%
*“And its working”*
### **What buyers complain about **
**Smell**59%
*“different smell from what I was expecting”*
**Quality-Overall**6%
*“Cheap quality”*
**Dilute/Watery**5%
*“diluted”*
**Oily/Greasy**3%
*“as it is supposed oil the product is not oily at all smells chemical”*
**Size-Overall**3%
*“Small”*
**Functionality-Overall**3%
*“Unfortuntely it did not work for my husband”*
**Moist/Dry**3%
*“So the box was damp”*
**Durability**2%
*“doesn't last long”*
**Joint Pain**2%
*“Not for joint pain”*
**Leak-Proof**2%
*“had leaked all over the box losing almost half”*
### **Top return reasons **
**Smell**52%
**Leak-Proof**23%
**Oily/Greasy**5%
**Defective Material/Parts**2%
**Strength**2%
**Quality-Overall**2%
**Size-Overall**2%
**Advertised Vs Actual Product**2%
**Dilute/Watery**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is frankincense oil essential profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 18 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the frankincense oil essential niche?**
- 16 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in frankincense oil essential?**
- Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.4%.
- **When does demand for frankincense oil essential peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the frankincense oil essential niche?**
- Listings span £3.52–£12.44; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 7,698 reviews — the moat a new listing must climb.
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