---
title: "Fragrance Oil — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/fragrance-oil"
last_updated: "2026-07-31T10:44:18.740Z"
locale: en
meta:
description: "Niche score 44/100 · £35K/yr market · 122K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £35K/yr market · 122K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fragrance Oil — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **fragrance oil**
**Skip it**
Soft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 43Competition 77Returns 99Price range 5Avg price 23Brand share 78Review moat 51Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,461.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£35K**
£35K/yr · 122K searches
**Price range**
**Bad****£3.33–£15.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-54.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, fragrance oil is a £35K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**35%**
- MAYJAM17% - Hyppry16% - Moments of Bliss Cosmetics9% - Pure Scented8% - freshskin beauty ltd8% - Essican Purelife7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/fragrance-oil/trend)
## **Top fragrance oil search terms**
- **candle scents for candle making**26K/yr-60.8%2.9% conv. - **candle fragrance oil**19K/yr-60.6%2.0% conv. - **scents**7K/yr-14.0%1.1% conv. - **candle making scents**10K/yr-58.6%2.8% conv. - **candle fragrance oil for soy wax**9K/yr-51.2%4.0% conv. - **candle oil**6K/yr-33.0%4.4% conv. - **fragrance oil for wax melts**5K/yr-26.8%1.9% conv. - **wax melt fragrance oil**4K/yr-36.8%1.8% conv. - **candle scent**5K/yr-39.7%2.4% conv. - **wax melt scents**4K/yr-31.9%1.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/fragrance-oil/search-terms)
## **Top fragrance oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hyppry Essential Oils Set Pure Natural Essential Oils for Diffuser for Home Aromatherapy Candle & Soap Making Cleaning Relaxing - Lavender Tea Tree Eucalyptus Lemon Cinnamon Jasmine**Hyppry**£8.16**4.3★616 rev](https://www.amazon.co.uk/dp/B0C2PCY89D) [2**6 x 10mL Luxury and Designer Fragrance Oil Sets - Highly Concentrated Suitable for Soaps Bath Bombs Candles diffusers Wax Melts and Sprays (Womens Designer)**Moments of Bliss Cosmetics**£8.27**4.4★599 rev](https://www.amazon.co.uk/dp/B0B5HJV5C8) [3**Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry**Aoruilia**£6.21**4.4★260 rev](https://www.amazon.co.uk/dp/B0CTGV81Y9) [4**Fragrance Oils Gift Set TOP 16 Aromatherapy Premium Grade Oils Kit Fragrance Oils for Candle Making Soap Making Diffuser Perfume Bath - 10ml/Bottle**Lagunamoon**£14.71**4.6★1,287 rev](https://www.amazon.co.uk/dp/B08L13JY9D) [5**MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml**MAYJAM**£11.95**4.5★6,818 rev](https://www.amazon.co.uk/dp/B0FVLRZMHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml**MAYJAM**£11.95**6,818 rev9mo ago](https://www.amazon.co.uk/dp/B0FVLRZMHV) [**SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More**SNOWSEN**£6.68**590 rev1y ago](https://www.amazon.co.uk/dp/B0DP8ZFM88) [**SALKING Clean Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Lemongrass Fresh Cotton Fresh Linen Cherry Blossom Soap Clean Air Aloe**SALKING**£6.74**215 rev2y ago](https://www.amazon.co.uk/dp/B0CPTSC3SY) [**MAYJAM Fragrance Oil 100ML Coconut & Vanilla Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs**MAYJAM**£6.97**5,489 rev2y ago](https://www.amazon.co.uk/dp/B0CNPFK2G5) [**Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry**Aoruilia**£6.21**260 rev2y ago](https://www.amazon.co.uk/dp/B0CTGV81Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freshskin Beauty LTD | Fragrance Oil Set - Fresh (5 x 10ml) - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly**freshskin beauty ltd**£8.28**5.0★**▲ 731%**](https://www.amazon.co.uk/dp/B0FT8ZBMPK) [**10ml Fresh Linen Fragrance Oil - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly - A Rich Complex & Long Lasting Scent!**freshskin beauty ltd**£3.33**4.4★**▲ 488%**](https://www.amazon.co.uk/dp/B00BCH1VRG) [**Baby Powder 10ml Fragrance Oil Multi Listing - Freshskin Fragrance Oils - Candles Bath Bombs Soap Making & Wax Melts - Cosmetic Grade - A Rich Complex & Long Lasting Scent!**freshskin beauty ltd**£3.35**4.5★**▲ 467%**](https://www.amazon.co.uk/dp/B00BCGTGPG) [**SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More**SNOWSEN**£6.68**4.4★**▲ 306%**](https://www.amazon.co.uk/dp/B0DP8ZFM88) [**Hyppry Floral Fragrance Oils Set 14 x 5 ML Natural Essential Oils for Diffusers for Home Candle Making - Lavender Rose Freesia Ylang-Ylang Jasmine Chamomile Neroli Cherry Blossom**Hyppry**£8.17**4.4★**▲ 221%**](https://www.amazon.co.uk/dp/B0CBJV4YGW)
**~~View all trending →~~**
## **What buyers say about fragrance oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Beautiful scent”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**8%
*“Good variety”*
**Gifting Purpose**3%
*“Lovely gift”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Durability**1%
*“Strong and lasting”*
**Strength**1%
*“They're quite strong”*
**Lubrication**1%
*“Amazing oils”*
**Freshness**0%
*“Love it so nice and fresh”*
**Size-Overall**0%
*“Smalls amazing”*
### **What buyers complain about **
**Smell**47%
*“Artificial smell”*
**Oily/Greasy**8%
*“Oil sense small a mazing”*
**Size-Overall**5%
*“Smaller bottles than expected”*
**Strength**5%
*“Not strong”*
**Durability**2%
*“does not last”*
**Value For Money**2%
*“Not worth the money”*
**Advertised Vs Actual Product**2%
*“Misleading Description”*
**Ingredients-Overall**1%
*“NO CINNAMON”*
**Leak-Proof**1%
*“Bottle leaked everywhere”*
**Natural Resource Wastage**1%
*“Wasteful and unmanageable”*
### **Top return reasons **
**Smell**60%
**Leak-Proof**8%
**Functionality-Overall**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Strength**2%
**Compatibility-Overall**2%
**Natural Ingredients**2%
**Certifications**1%
## **Common questions**
- **Is fragrance oil profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fragrance oil niche?**
- 18 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in fragrance oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Size-Overall. The return rate is 0.3%.
- **When does demand for fragrance oil peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the fragrance oil niche?**
- Listings span £3.33–£15.62; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 1,461 reviews — the moat a new listing must climb.
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