---
title: "Foot Powder — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/foot-powder"
last_updated: "2026-07-31T17:16:20.231Z"
locale: en
meta:
description: "Niche score 48/100 · £59K/yr market · 64K searches/yr · £6.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £59K/yr market · 64K searches/yr · £6.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foot Powder — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **foot powder**
**Skip it**
Prices mostly outside the sweet spot ($3.01–$11.83) — this niche doesn't clear our bar today.
Market size 15Growth 65Conversion 96Competition 19Returns 100Price range 0Avg price 18Brand share 45Review moat 47Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+43.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,802.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.48**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£59K**
£59K/yr · 64K searches
**Price range**
**Bad****£3.01–£11.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, foot powder is a £59K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foot powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£52K–£65K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **36%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**18%**
- Dr. Scholl's47% - Masterplast14% - SZ STAR6% - FURLEYS6% - PNJB5% - E trade5% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — +43.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/foot-powder/trend)
## **Top foot powder search terms**
- **foot powder**45K/yr+40.1%13.1% conv. - **foot powder for sweaty feet**7K/yr+249.8%14.6% conv. - **foot powder for smelly feet**4K/yr-24.6%14.1% conv. - **shoe powder**3K/yr+22.9%15.0% conv. - **scholl foot powder**2K/yr+52.0%11.0% conv. - **shoe powder for smelly shoes**3K/yr+4.6%14.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/foot-powder/search-terms)
## **Top foot powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£27K60%£36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.08**4.6★375 rev](https://www.amazon.co.uk/dp/B0DR2H88Z6) [2**Masterplast Foot Powder soothes and Refreshes 170g**Masterplast**£3.01**4.4★1,088 rev](https://www.amazon.co.uk/dp/B0031SF7TC) [3**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**4.1★204 rev](https://www.amazon.co.uk/dp/B0C46GTZSX) [4**Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder**FURLEYS**£11.83**4.9★39 rev](https://www.amazon.co.uk/dp/B0DV515Q2Q) [5**PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)**PNJB**£5.12**4.2★220 rev](https://www.amazon.co.uk/dp/B0749N324W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder**FURLEYS**£11.83**39 rev4mo ago](https://www.amazon.co.uk/dp/B0DV515Q2Q) [**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**204 rev1y ago](https://www.amazon.co.uk/dp/B0C46GTZSX) [**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.08**375 rev1y ago](https://www.amazon.co.uk/dp/B0DR2H88Z6) [**2x Foot Powder Soothes and Refreshes Absorbs Moisture Helps Eliminate Odours Smell**SuperGift.com**£4.79**133 rev4y ago](https://www.amazon.co.uk/dp/B09WBFHT6K) [**PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)**PNJB**£5.12**220 rev9y ago](https://www.amazon.co.uk/dp/B0749N324W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder**FURLEYS**£11.83**4.9★**▲ 157%**](https://www.amazon.co.uk/dp/B0DV515Q2Q) [**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.08**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0DR2H88Z6) [**SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness**SZ STAR**£7.68**4.1★**▲ 12%**](https://www.amazon.co.uk/dp/B0C46GTZSX) [**Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g**Longshawe Pkg**£7.46**4.2★**— 2%**](https://www.amazon.co.uk/dp/B06XRMKF8L) [**Masterplast Foot Powder soothes and Refreshes 170g**Masterplast**£3.01**4.4★**▼ 11%**](https://www.amazon.co.uk/dp/B0031SF7TC)
**~~View all trending →~~**
## **What buyers say about foot powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Smells fresh”*
**Quality-Overall**17%
*“Very effective product”*
**Value For Money**14%
*“Good value for money”*
**Moist/Dry**9%
*“It does a great job of absorbing moisture”*
**Advertised Vs Actual Product**7%
*“Works as it should”*
**Efficiency**6%
*“Works well”*
**Ease Of Use**5%
*“Easy to use”*
**Allergies**4%
*“It certainly helps remove itchiness”*
**Soft Feel**3%
*“gives a lovely smooth feel to the skin”*
**Durability**2%
*“It lasts all day”*
### **What buyers complain about **
**Value For Money**18%
*“Not value for money”*
**Smell**11%
*“item smells like talcum powder”*
**Functionality-Overall**9%
*“Did not work”*
**Size-Overall**5%
*“It is smaller than I thought”*
**Ingredients-Overall**5%
*“No active ingredients”*
**Leak-Proof**4%
*“Bottle was leaking”*
**Allergies**4%
*“I seem to be allergic to other creams”*
**Advertised Vs Actual Product**3%
*“Misleading advert”*
**Ease Of Use**3%
*“just couldn't believe how difficult it is”*
**Quality-Overall**3%
*“Not the best”*
### **Top return reasons **
**Leak-Proof**30%
**Advertised Vs Actual Product**13%
**Product Condition**9%
**Smell**8%
**Ingredients-Overall**7%
**Size-Overall**6%
**Functionality-Overall**5%
**Dispensing Mechanism**3%
**Age Suitability**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is foot powder profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the foot powder niche?**
- 11 brands and 74 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in foot powder?**
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.
- **When does demand for foot powder peak?**
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the foot powder niche?**
- Listings span £3.01–£11.83; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 1,803 reviews — the moat a new listing must climb.
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