---
title: "Products — food scales calorie counting - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/food-scales-calorie-counting/products"
last_updated: "2026-07-31T14:42:26.856Z"
locale: en
meta:
  description: "Niche score 45/100 · £287K/yr market · 243K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £287K/yr market · 243K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — food scales calorie counting - Flapen"
---

# **food scales calorie counting**

**Skip it**

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 13Conversion 70Competition 15Returns 96Price range 71Avg price 84Brand share 30Review moat 14Quality gap 52

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.57**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.16–£39.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£287K**

£287K/yr · 243K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****24,301.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.2%**

90-day search growth — must beat 0% to launch