---
title: "Food Scales Calorie Counting — £287K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/food-scales-calorie-counting"
last_updated: "2026-07-31T11:56:04.040Z"
locale: en
meta:
description: "Niche score 45/100 · £287K/yr market · 243K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £287K/yr market · 243K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Scales Calorie Counting — £287K/yr Amazon UK Niche (2026) - Flapen"
---
# **food scales calorie counting**
**Skip it**
Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 70Competition 15Returns 96Price range 71Avg price 84Brand share 30Review moat 14Quality gap 52
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.16–£39.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£287K**
£287K/yr · 243K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****24,301.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, food scales calorie counting is a £287K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food scales calorie counting market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£232K–£279K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**10%**
- Letron33% - Cosori27% - RENPHO17% - Diyife6% - HomeFashion5% - KUAIVO3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/food-scales-calorie-counting/trend)
## **Top food scales calorie counting search terms**
- **food scales calorie counting**65K/yr-7.0%5.9% conv. - **calorie counting scales**48K/yr-21.0%4.6% conv. - **smart food scales**10K/yr-23.5%5.2% conv. - **smart kitchen scales**19K/yr-20.9%4.4% conv. - **smart food scale**14K/yr-45.8%3.3% conv. - **nutrition scales**9K/yr-30.1%4.4% conv. - **smart food scales calorie counting**7K/yr-19.1%4.0% conv. - **food scale with nutritional calculator**7K/yr-29.6%2.6% conv. - **smart scales food**10K/yr-46.6%5.8% conv. - **food weighing scales digital calories**5K/yr-29.7%4.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/food-scales-calorie-counting/search-terms)
## **Top food scales calorie counting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£29K20%£57K30%£86K40%£115K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver**Letron**£19.70**4.5★5,024 rev](https://www.amazon.co.uk/dp/B0G34SVGTQ) [2**Cosori Smart Kitchen Food Scales Free App with 1.9 million UK Food Database Nutrition Scale with 19 Nutrients Tracking Calorie Counting for Weight Loss&Fitness Premium Stainless Steel Silver**Cosori**£29.76**4.4★591 rev](https://www.amazon.co.uk/dp/B0DNSGC63K) [3**RENPHO Digital Kitchen Scales Electronic Food Weighing Scale for Baking and Coffee Cooking Scale Appliance for Keto Macro Calorie and Weight Loss with Smartphone App White**RENPHO**£11.53**4.4★119,522 rev](https://www.amazon.co.uk/dp/B0817LMPDX) [4![Diyife Smart Food Scales Calorie Counting [TFT Colorful Display] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss](https://m.media-amazon.com/images/I/51wZjEIks8L.jpg)**Diyife Smart Food Scales Calorie Counting \[TFT Colorful Display\] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss**Diyife**£18.03**4.4★698 rev](https://www.amazon.co.uk/dp/B0GKFZ6YJS) [5**HomeFashion 5kg 1g 11lb Digital Kitchen Scales Food Scale with stainless steel Platform Electronic Cooking Backlit LCD Display Multifunction for Home and Office Use**HomeFashion**£5.16**4.5★8,709 rev](https://www.amazon.co.uk/dp/B08WL7WJZ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cosori Smart Kitchen Food Scales Free App with Extensive UK Food Database Premium Calorie Counting Scale Clear Color Display AI Scan Track 19 Nutrients USB-C Offline Mode Stainless Steel**Cosori**£36.71**215 rev3mo ago](https://www.amazon.co.uk/dp/B0GVDZ5D8Q) [![Diyife Smart Food Scales Calorie Counting [TFT Colorful Display] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss](https://m.media-amazon.com/images/I/51wZjEIks8L.jpg)**Diyife Smart Food Scales Calorie Counting \[TFT Colorful Display\] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss**Diyife**£18.03**698 rev5mo ago](https://www.amazon.co.uk/dp/B0GKFZ6YJS) [**Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver**Letron**£19.70**5,024 rev8mo ago](https://www.amazon.co.uk/dp/B0G34SVGTQ) [**KUAIVO Smart Food Scales Calorie Counting Digital Kitchen Scales with App Connected System and Clear Colour Display 5kg Nutrition Scales for Weight Loss Fitness and Healthy Lifestyle**KUAIVO**£19.05**565 rev9mo ago](https://www.amazon.co.uk/dp/B0FKBC9BRG) [**Cosori Smart Kitchen Food Scales Free App with 1.9 million UK Food Database Premium Calorie Counting Scale Clear Color Display AI Scan Track 19 Nutrients USB-C Offline Mode Eat Smarter**Cosori**£39.53**215 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQDF2G2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cosori Smart Kitchen Food Scales Free App with Extensive UK Food Database Premium Calorie Counting Scale Clear Color Display AI Scan Track 19 Nutrients USB-C Offline Mode Stainless Steel**Cosori**£36.71**4.4★**▲ 442%**](https://www.amazon.co.uk/dp/B0GVDZ5D8Q) [**KUAIVO Smart Food Scales Calorie Counting Digital Kitchen Scales with App Connected System and Clear Colour Display 5kg Nutrition Scales for Weight Loss Fitness and Healthy Lifestyle**KUAIVO**£19.05**4.6★**▲ 400%**](https://www.amazon.co.uk/dp/B0FKBC9BRG) [![Diyife Smart Food Scales Calorie Counting [TFT Colorful Display] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss](https://m.media-amazon.com/images/I/51wZjEIks8L.jpg)**Diyife Smart Food Scales Calorie Counting \[TFT Colorful Display\] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss**Diyife**£18.03**4.4★**▲ 298%**](https://www.amazon.co.uk/dp/B0GKFZ6YJS) [**Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver**Letron**£19.70**4.5★**▲ 191%**](https://www.amazon.co.uk/dp/B0G34SVGTQ) [**arboleaf Smart Kitchen Scale Digital Food Scale with APP Nutritional Calculator Food Weighing Scale for Baking Weight Loss Calorie Counting 5 Units Conversion 10kg/22lb**arboleaf**£12.26**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0CWL7DSHH)
**~~View all trending →~~**
## **What buyers say about food scales calorie counting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good buy for the money”*
**Ease Of Use**20%
*“Easy to read”*
**Quality-Overall**17%
*“The build quality is excellent and it has a very slim, modern profile”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Cleaning**4%
*“The sleek design also wipes clean easily after use”*
**Size-Overall**3%
*“fitted well”*
**Design-Overall**3%
*“Very accurate and love the design”*
**Display-Overall**3%
*“easy to read display”*
**Efficiency**2%
*“I really like how it gets the job done”*
**Durability**2%
*“Easy to use and durable”*
### **What buyers complain about **
**Durability**26%
*“Broke quickly”*
**Quality-Overall**12%
*“Garbage”*
**Measurement/Reading Accuracy**11%
*“Inaccurate”*
**Battery Life**7%
*“it still comes up with low battery”*
**Size-Overall**6%
*“Not fit for purpose”*
**Functionality-Overall**6%
*“Doesnt work”*
**Display-Overall**4%
*“the display is completely blank”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Use**2%
*“Overly complicated”*
**Strength**1%
*“It feels flimsy”*
### **Top return reasons **
**Functionality-Overall**28%
**Size-Overall**14%
**Measurement/Reading Accuracy**10%
**Connectivity-Overall**5%
**Defective Material/Parts**5%
**Display-Overall**5%
**Ease Of Use**4%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is food scales calorie counting profitable to sell on Amazon United Kingdom?**
- The niche generates £287K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the food scales calorie counting niche?**
- 10 brands and 17 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in food scales calorie counting?**
- Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.
- **When does demand for food scales calorie counting peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the food scales calorie counting niche?**
- Listings span £5.16–£39.53; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 24,301 reviews — the moat a new listing must climb.
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