---
title: "Search terms — folic acid - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/folic-acid/search-terms"
last_updated: "2026-07-31T18:00:35.715Z"
locale: en
meta:
  description: "Niche score 42/100 · £514K/yr market · 481K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £514K/yr market · 481K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — folic acid - Flapen"
---

# **folic acid**

**Skip it**

Prices mostly outside the sweet spot ($3.00–$8.47) — this niche doesn't clear our bar today.

Market size 60Growth 16Conversion 100Competition 16Returns 100Price range 0Avg price 15Brand share 40Review moat 31Quality gap 21

**Conversion**

**Incredible****20.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£514K**

£514K/yr · 481K searches

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,357.36**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.00–£8.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100